- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
Click-through rate has long been faulted as a measure of ad effectivene ...
- AOL Debuts New Mobile Ad Format
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
AOL is expanding its lineup of rich media mobile ads with ...
- Google Granted 5 Search-Related Patents, One Describes Tracking
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 3, 2014
Google inventors have received five search-related patents this week from the U. ...