- Caitlin Clark Is Likely To Drive Higher WNBA Viewership
Research Intelligencer, Robert Williams - Friday, April 26, 2024
About 37% of Americans said they're at least somewhat likely to wat ...
- Americans Value Press Freedom While Fearing Misinformation
Research Intelligencer, Robert Williams - Wednesday, April 24, 2024
While Americans generally value the idea of press freedom, they are mo ...
- Mother's Day Shoppers Are Influenced By TV Advertising
Research Intelligencer, Robert Williams - Thursday, April 25, 2024
Broadcast TV also offers a way to reach consumers who can't ...
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience
Research Intelligencer, Robert Williams - Tuesday, April 23, 2024
The social-video app experienced a higher cost-per-thousand as it faces the possibili ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023
Research Intelligencer, Robert Williams - Monday, April 22, 2024
The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- Pandemic Had Lasting Effect On Digital Grocery Sales
Research Intelligencer, Robert Williams - Friday, April 19, 2024
The grocery, baby and pet category last year totaled $266 billion ...
- Customer Identification Helps To Drive Repeat Purchases
Research Intelligencer, Robert Williams - Thursday, April 18, 2024
Identification not only helps retailers, but also brands that are seeking ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- Free, Ad-Supported Streaming Disperses Television Viewership
Research Intelligencer, Robert Williams - Monday, April 15, 2024
Amid this crowded landscape, metadata about the programming have become more signific ...
- More Marketers Say They'll Boost Upfront Spending This Year
Research Intelligencer, Robert Williams - Thursday, April 11, 2024
Streaming has cemented its place in the marketplace, with 30% of responden ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Smart TV Ownership Expands, But High-End Sets See Less Growth
Research Intelligencer, Robert Williams - Wednesday, April 10, 2024
The portion of U.S. households that own a smart TV grew fr ...
- Instagram Gains On TikTok As Popular Platform For Teens
Research Intelligencer, Robert Williams - Tuesday, April 9, 2024
About a third of U.S. teens say Instagram is their favorite soci ...
- Pay-Per-Click Campaigns Are Harder To Manage, Experts Say
Research Intelligencer, Robert Williams - Monday, April 8, 2024
Loss of data associated with automated campaigns such as Google's PMax w ...
- Customer Behavior Signals Are Hard To Find, Marketers Say
Research Intelligencer, Robert Williams - Friday, April 5, 2024
Fewer than half of marketing decision-makers are using customer behavioral signals f ...
- Influencers See YouTube, Facebook As Alternatives After A TikTok Ban
Research Intelligencer, Robert Williams - Wednesday, April 3, 2024
TikTok also is a driver of ecommerce for users, 22% of wh ...
- Digital Media Remain Popular Amid Loss Of Identifiers
Research Intelligencer, Robert Williams - Tuesday, April 2, 2024
Traditional digital channels will outpace connected television and streaming going into t ...
- Consumers Feel Favorably About Brand Use Of AI
Research Intelligencer, Robert Williams - Monday, April 1, 2024
Almost two-thirds of American men said it's acceptable for brands to crea ...
- Social Media Users Want Authentic Content From Brands
Research Intelligencer, Robert Williams - Friday, March 29, 2024
Social media provide brands with a way to reach consumers not on ...
- Disney's Streaming Business Is Poised For Gains From Bundling: UBS
Research Intelligencer, Robert Williams - Wednesday, March 27, 2024
Disney's bundle offers viewers better value than every other streaming service exce ...
- TikTok Ban Receives Broad Support, Except From Gen Z
Research Intelligencer, Robert Williams - Tuesday, March 26, 2024
Democrat and Republican voters are in favor of a ban - o ...
- Creating Text Is Top Way For Marketers To Use Artificial Intelligence
Research Intelligencer, Robert Williams - Monday, March 25, 2024
ChatGPT and DALL-E 3's power to create text and graphics has ma ...
- Streaming Viewers Aren't Looking To Rebuild Pay TV
Research Intelligencer, Robert Williams - Friday, March 22, 2024
More advertising and bundling of streaming video may be acceptable to U. ...
- Many Social Media Users Want Brands To Avoid Touchy Issues
Research Intelligencer, Robert Williams - Friday, March 29, 2024
About half of consumers don't want brands to post about political part ...
- US-Born Hispanics Prefer To Get News In English
Research Intelligencer, Robert Williams - Thursday, March 21, 2024
Hispanic adults born outside the United States have much more varied habi ...
- Fading Data Signals Push Marketers To Question Their Accuracy
Research Intelligencer, Robert Williams - Tuesday, March 19, 2024
More than half of data decision-makers said they're less confident about t ...
- Consumer Awareness Isn't Same As Brand Identity For Streaming Services
Research Intelligencer, Robert Williams - Wednesday, March 20, 2024
Specific programs are the biggest driver of streaming subscriptions, with 39% ...
- Black Audiences Are Changing With Growth Of Foreign-Born Migrants
Research Intelligencer, Robert Williams - Monday, March 18, 2024
Black consumers ages 18 or older tend to be heavy users ...
- Most Canadians Delay Canceling Subscriptions Amid Hurdles
Research Intelligencer, Robert Williams - Friday, March 15, 2024
About three fourths of Canadian consumers subscribed to a service because ...