- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
Research Intelligencer, Rob Williams - Wednesday, April 22, 2026
The NFL has achieved something extraordinary: convincing America to watch grown m ...
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks
Research Intelligencer, Rob Williams - Tuesday, April 21, 2026
Years of chasing impressions and instant conversions created what the agency cal ...
- Viewers Want Better TV Search, Get Chatbots Instead
Research Intelligencer, Rob Williams - Monday, April 20, 2026
Nothing says seamless user experience like asking AI where to watch ...
- Brands Bought All The AI, Forgot To Fix The Chaos, Merkle Says
Research Intelligencer, Rob Williams - Friday, April 17, 2026
A jolting 95% of businesses haven't seen ROI from their internal ...
- Authenticity Is Only KPI That Can't Be Automated, But Brands Will Try Anyway
Research Intelligencer, Rob Williams - Thursday, April 16, 2026
Consumers reward brands that feel genuine, punish those that do not a ...
- Social Platforms Keep Teens Hooked, Parents Keep Losing The Argument
Research Intelligencer, Rob Williams - Wednesday, April 15, 2026
Most teens say social media neither helps nor hurts their mental healt ...
- Gen Z Grows Up, Keeps Scrolling, Still Doesn't Trust You
Research Intelligencer, Rob Williams - Tuesday, April 14, 2026
If your brand strategy relies on making young people feel bad abo ...
- The $165B 'Annoyance Economy' -- Friction Is The Business Model
Research Intelligencer, Rob Williams - Monday, April 13, 2026
American consumers are losing billions to what can only be described ...
- Amazon Wins Content Olympics While Everyone Else Brings Snacks
Research Intelligencer, Rob Williams - Tuesday, April 7, 2026
The e-commerce giant's video platform accounts for roughly 71.8% of all availab ...
- AI Research Is Now The Default, Not The Experiment, For B2B Buyers
Research Intelligencer, Rob Williams - Monday, April 6, 2026
About three quarters of B2B buyers now use AI tools like ChatG ...
- DSPs Are So Last Season - Meet The Omnichannel Overlords
Research Intelligencer, Rob Williams - Thursday, April 2, 2026
Omnichannel advertising platforms promise to handle everything from media buying to creati ...
- Sycophantic AI Might Make Advertising More Engaging...And More Dangerous
Research Intelligencer, Rob Williams - Wednesday, April 1, 2026
As AI follows digital advertising's playbook by optimizing for engagement, constant validati ...
- Phone Habits, Not Screen Time, Define Kids' Digital Wellbeing
Research Intelligencer, Rob Williams - Tuesday, March 31, 2026
Children with lower digital wellbeing check their devices seven times more frequent ...
- Rainbow Signals, Real Conversions: LGBTQIA+ Audiences Click, Shop And Lead The Feed
Research Intelligencer, Rob Williams - Monday, March 30, 2026
LGBTQIA+ consumers are clicking on ads, buying products and generally treating soci ...
- Amazon's Big Spring Sale Finds Shoppers Still Warming Up
Research Intelligencer, Rob Williams - Friday, March 27, 2026
Intent is forming, awareness is catching up and behavior is being shap ...
- Pet Owners Aren't A Market Segment, They're Basically America
Research Intelligencer, Rob Williams - Thursday, March 26, 2026
Your "target audience" is basically everyone with a couch and a li ...
- Marketing's Skills Gap Is Showing And Speed Is Making It Worse
Research Intelligencer, Rob Williams - Wednesday, March 25, 2026
Only 35% of marketers passed a basic test of core marketing concept ...
- Everyone's Using AI, Nobody Wants To Admit It And Consumers Just Want It To Be Good
Research Intelligencer, Rob Williams - Tuesday, March 24, 2026
Nearly half of marketers admit they have published AI-generated content without disclosi ...
- AI Just Replaced Your Media Plan With Vibes, Chat Windows
Research Intelligencer, Rob Williams - Monday, March 23, 2026
Brands still close the sale, but AI gets the first date a ...
- Shoppers Let AI Pick The Shoes But Not The Price Tag
Research Intelligencer, Rob Williams - Wednesday, March 18, 2026
About 38% of Americans say they have already completed a purchase direct ...
- News Publishers Stay Calm, Carry On, Monetize Everything In Sight
Research Intelligencer, Rob Williams - Tuesday, March 17, 2026
Events, partnerships and content services now make up a significant portion ...
- Study Finds Social Channel Delivering 29% Of Results On 27% Of Spend
Research Intelligencer, Rob Williams - Monday, March 16, 2026
Publicis Media and Snap found that Snapchat may deliver conversions more efficient ...
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs
Research Intelligencer, Rob Williams - Friday, March 13, 2026
Fragmented sports media is creating headaches for fans and opportunities for advertis ...
- Americans Turn To Comfort Content As Stress Rises, Headlines Refuse To Chill
Research Intelligencer, Rob Williams - Thursday, March 12, 2026
Comfort media is more popular than other popular coping tactics such ...
- Women Report Rising Stress Levels, Giving Brands Chance To Offer Real Solutions
Research Intelligencer, Rob Williams - Wednesday, March 11, 2026
Public conversations about gender equality have intensified again after dipping in 202 ...
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streaming
Research Intelligencer, Rob Williams - Monday, March 9, 2026
Television remains the most influential ad channel at every stage of t ...
- Passport Not Required: Global Content Surges Across Streaming Libraries
Research Intelligencer, Rob Williams - Thursday, March 5, 2026
Netflix and Amazon Prime Video appear to be leading the charge towa ...
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says
Research Intelligencer, Rob Williams - Wednesday, March 4, 2026
More than two-thirds of consumers say humor, emotion or entertainment make a ...
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg
Research Intelligencer, Rob Williams - Tuesday, March 3, 2026
More than a third of U.S. adults say they have boycotted ...
- TVB Study Says Broadcast Still Rules The Living Room And Yes, Your Media Plan
Research Intelligencer, Rob Williams - Monday, March 2, 2026
Broadcast television still delivers unmatched reach trust and influence across every scre ...