- Cadillac's Ellinghaus Sees New York State Of Mind For The Brand
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
"If you want to turn Cadillac into a global brand, you ha ...
- CMO Council, Nielsen Find Marketers Love Digital, Want ROI
Marketing Daily, Karl Greenberg - Tuesday, December 9, 2014
The CMO Council's survey, with Nielsen assisting, finds marketers are running 3 ...
- CMOs To Hold 10% of IT Budget Next Year
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Integration, consolidation, and rationalisation in marketing technology will make up an avera ...
- Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
London Blog, Sean Hargrave - Monday, December 8, 2014
If marketers seriously want to get their hands on more IT budge ...
- Retailers Plow Spending Into Social, Mobile
Marketing Daily, Sarah Mahoney - Wednesday, December 3, 2014
BDO reports that retailers are spending more on holiday marketing, with budge ...