- PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
Today, PubMatic expands its executive board with the hire of Jeff Hirs ...
- Visa, Pepsi Discuss How To Attract Consumers
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson we ...
- MasterCard Moves From 'Fuzzy' Marketing To Growing Bottom Line
Around the Net In MAD London, Sean Hargrave - Tuesday, July 12, 2016
MasterCard is shifting from traditional above-the-line advertising to focus on real-time promotio ...
- CMOs Take Responsibility For Customer Experience
Marketing Daily, Laurie Sullivan - Thursday, July 7, 2016
Two-thirds of CMOs are now responsible for customer experience -- keeping consume ...