- How Big Data Helps CEOs In China
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 28, 2016
A KPMG survey of CEOs In China found that 57% of tho ...
- Consolidation And Project Pricing -- Two Trends To Reshape Adland In 2017
London Blog, Sean Hargrave - Friday, December 23, 2016
Consolidation will reshape adland in the year ahead as procurement reduces everythi ...
- Havas Chicago Appoints Laura Terry CMO
MAD, Steve McClellan - Tuesday, December 20, 2016
The British-born Terry fills the role left vacant by chief growth office ...
- WPP-Backed Mitu Hires Danny Johnson As First CMO
MAD, Larissa Faw - Monday, December 19, 2016
mitu is aiming to be the voice of Latino youth. Backed ...
- Are Snake Oil Vendors Responsible For Digital Marketers' Data Disconnect?
London Blog, Sean Hargrave - Friday, December 9, 2016
And if so, are they opening up a route for consultants ...
- Costa Appoints New CMO
Around the Net In MAD London, Sean Hargrave - Thursday, December 8, 2016
Costa has appointed former senior Cadbury marketer Sarah Barron as chief marketi ...
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, December 6, 2016
CMOs will take on more responsibility for driving company growth in 201 ...
- Marketers Say Proving ROI More Important Than Brand Awareness Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2016
Marketing budgets rose slightly in 2016 compared with 2015, but the late ...