- The Long Goodbye
Online Media Daily, George Simpson - Friday, April 18, 2008
Since the world is going to end later this year when t ...
- Rules Of Engagement: Time Spent And New Metrics
Online Media Daily, Peter Hershberg - Thursday, April 17, 2008
As social media becomes an increasingly mainstream activity, marketers have become mo ...
- Going Mental
Media Magazine, Joe Mandese - Wednesday, April 2, 2008
Mike Hess spends many of his waking hours poking around inside people ...
- Media X: Four Plays
MediaDailyNews, Jack Feuer - Wednesday, April 16, 2008
Marketers have apparently decided that the best way to do communicate ...
- Metrics Are the New Black
Online Media Daily, Ann Charles - Wednesday, April 16, 2008
In 2008, digital technologies will pave the way for improved measurement ...
- Where's The Value In My Sales Funnel?
Online Media Daily, Dave Balter - Tuesday, April 15, 2008
Let's say you come home one day with of those newfangled AeroGard ...
- Silicon Valley And Hollywood: Intersecting At Content
Online Spin, Joe Marchese - Tuesday, April 15, 2008
A recent New York Times piece by Laura Holson, "Bridging the Ga ...
- Flying On A Wing And A Prayer
Marketing Daily, Karl Greenberg - Monday, April 14, 2008
If I'm taking a trip to, say, Detroit, and I can ...
- Delving Deeper Into the Meaning of Performance
Online Media Daily, Tony Winders - Monday, April 14, 2008
Throughout 2007 I had the unique experience of interviewing on camera mo ...
- Revamping Old Brands
Online Spin, Seana Mulcahy - Monday, April 14, 2008
I had the TV on in the background when I was worki ...
- You Say Your Agency's Annoying Like It's A Bad Thing
Marketing Daily, Phyllis Dealy - Friday, April 11, 2008
It's true. Advertising agencies (or whatever you want to call us the ...
- Like Sands Through The Hourglass...
Online Media Daily, Tim Daly - Friday, April 11, 2008
The plot thickens in the salacious story of Yahoo, Google and Microso ...
- It's Over, Over There
Online Media Daily, George Simpson - Friday, April 11, 2008
On reading that the Internet will replace television as the biggest advertisi ...
- The Biggest Opportunities For Brands To Leverage Interactive Marketing!
Online Spin, dave.b , Max Kalehoff - Friday, April 11, 2008
My CEO sparked a group email discussion last week by asking t ...
- Are Vertical Media Networks The New Media 2.0 Companies?
Online Media Daily, Peyman Nilforoush - Thursday, April 10, 2008
Last week I discussed how successful vertical networks have established scale ...
- Summer Of Change Coming
Online Spin, Dave Morgan - Thursday, April 10, 2008
I know that we're barely into spring, but I'm finding it ha ...
- Searching For A New Customer Acquisition Strategy
Marketing Daily, Zephrin Lasker - Wednesday, April 9, 2008
2008 was supposed to be different from the last economic slow-down ...
- Digital Nonsense: Five Strategies To Understanding A World Of Digital Marketing Noise And Confusion
Online Media Daily, Phyllis Dealy - Wednesday, April 9, 2008
There's a lot of digital marketing hype out there, and if it ...
- In Rural Florida, Everything Old Is Old Again
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
Although I've read enough market research to know that Americans in rur ...
- How To Use, Really Use, Behavioral Targeting
Online Media Daily, Yoav Arnstein - Tuesday, April 8, 2008
You can hardly open up your browser these days without hearing abo ...
- Online Advertising Is A Slam Dunk
Marketing Daily, Keith Richman - Monday, April 7, 2008
It is a smart move for advertisers to allocate their dollars ...
- Falling In Love With SEO All Over Again
Online Media Daily, - Monday, April 7, 2008
I have a love/hate relationship with SEO. I love its promise ...
- The Price of Online Fraud
Online Spin, Seana Mulcahy - Monday, April 7, 2008
I must admit, this is always a terrible topic. For those ...
- What's Old Is New Again
Online Media Daily, George Simpson - Friday, April 4, 2008
Ending one of the longest-running parlor games in the technology industry, form ...
- What Is So Special About Vertical Ad Networks, Anyway? Part 2
Online Media Daily, Peyman Nilforoush - Thursday, April 3, 2008
There is a major misconception as to what the fundamental business mod ...
- It's All About The Talent
Online Spin, Dave Morgan - Thursday, April 3, 2008
I've written a number of times about the important role that tale ...
- Media X: Jack Ransom Was Right
MediaDailyNews, Jack Feuer - Wednesday, April 2, 2008
What happened to advertising's revolutionary fire? Look, I don't expect Richard Beav ...
- The Return Of Push: How Advertisers And Carriers Can Ride The Mobile Video Wave
Online Media Daily, Meir Fuchs - Wednesday, April 2, 2008
If mobile video isn't the next big thing, it's legitimately one ...
- Building Brands In A Recession
Online Spin, Cory Treffiletti - Wednesday, April 2, 2008
Whether you're an economist or not, and whether you want to fu ...
- What Content Is Driving Mobile Web Adoption?
Online Media Daily, - Tuesday, April 1, 2008
For years, the most popular content viewed by mobile web browsers h ...