- Digital Tools For Change
Online Spin, Joe Marchese - Wednesday, January 21, 2009
I am starting this article on my BlackBerry, standing among well ov ...
- Where Were The Brands, Besides Obama?
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2009
The Obama half-time show, which I watched intermittently while walking about mindless ...
- The Sell: First-Person Accounts
Media Magazine, Andrew Ettinger - Friday, January 2, 2009
The only thing worse than pitching a new piece of business ...
- Why Internet TV Is Ready To Join Obama
Online Media Daily, John Edwards - Tuesday, January 20, 2009
The election that captivated the U.S. in 2008 is about to rea ...
- Good Customer Service Works -- Or, How I Got a Pony!
Online Spin, Cory Treffiletti - Tuesday, January 20, 2009
Good customer service goes a long way to cementing a relationship, a ...
- Managing ROI On A Shrinking Budget
Marketing Daily, Erick Mott - Monday, January 19, 2009
Online marketing campaigns -- including email and Web campaigns -- can beco ...
- Dear Bev: I just lost my job, I know I have to start looking for a new one but I just don't feel like talking to anyone. What should I do?
MediaDailyNews, Beverly Weinstein - Monday, January 19, 2009
First of all, you don't have to talk. You can save yo ...
- Up Next: Attention-Based Media
Online Media Daily, Matt Freeman - Monday, January 19, 2009
An impression shouldn't be called an impression if it doesn't make on ...
- Obama Community Post-Win, Now That He's Moved In
Online Spin, Kendall Allen - Monday, January 19, 2009
We have been hearing about "Obama for America II" for a whil ...
- It Is Not Easy Being Green
Marketing Daily, Todd O'Donald - Friday, January 16, 2009
Many brands have made great progress in their social responsibility but a ...
- Your Cheek Decals Won't Get You Into Heaven Anymore...
Online Media Daily, George Simpson - Friday, January 16, 2009
Florida Coach Urban Meyer told the New York Times that Tim Teb ...
- Looking Outside The (Search) Box
Marketing Daily, Jennifer McHugh - Thursday, January 15, 2009
In the current economic climate, we all have a craving for comfo ...
- Zeitgeist: The AARP and the Wii
Media Magazine, Jen Soch - Friday, January 2, 2009
The pace of change accelerates every day. My parents no longer ju ...
- Put Your Ad Spend On Target
Online Media Daily, Assaf Igell - Thursday, January 15, 2009
In our current economy, advertisers are seeking new ways to make accountab ...
- Gladwell's 'Outliers': Hard Work Matters
Online Spin, Dave Morgan - Thursday, January 15, 2009
Like many of you, I took some time over the holidays ...
- Welcome To The Brave New World Of 'Effect Design'
Marketing Daily, Glenn Geisendorfer, Gabe Goldman - Wednesday, January 14, 2009
Effect Design can create tremendous positive change. Today's consumers are happy ...
- Media X: The Plot Sickens
MediaDailyNews, Jack Feuer - Wednesday, January 14, 2009
The people who work in fictional advertising are white males with Europe ...
- Leveraging Your Marketing Spend With The Young, Hip And Mobile
Online Media Daily, Randy Haldeman - Wednesday, January 14, 2009
As marketers in today's tight economy, we are forced to look ...
- Some More Positivity And Opportunity
Online Spin, Cory Treffiletti - Wednesday, January 14, 2009
Enough is enough already! If you're anything like me, you're getting ...
- BBB Gets An 'F' For New Rating System
Marketing Daily, Richard Berman - Tuesday, January 13, 2009
If you are a non-paying Better Business Bureau member, a single complai ...
- Digital Media 2008: From Reality To Realism
Online Media Daily, Seana Mulcahy - Tuesday, January 13, 2009
Seems like no matter where you look--from blogs to the trades ...
- Driver? Make A U-turn Here!
Marketing Daily, Karl Greenberg - Monday, January 12, 2009
Press people, are you heading to the airport yet for your flig ...
- Online Branding: The Top Of The Funnel Is More Important Than Ever
Online Media Daily, Andy Atherton - Monday, January 12, 2009
It's lonely at the top (of the funnel). Hardly a day go ...
- Our Year On The Media Playground
Online Spin, Kendall Allen - Monday, January 12, 2009
For some time now, I have been thinking about that imperative ...
- Gupta's Too Brand-y To Be Surgeon General
Marketing Daily, Karl Greenberg - Friday, January 9, 2009
What we need is the family doctor, and not someone who pla ...
- What A Difference A Year Makes
Online Media Daily, George Simpson - Friday, January 9, 2009
A year ago, I wrote a column called "Trends to Watch ...
- Correction: No Layoffs At Adify
Online Media Daily, The Editor - Thursday, January 8, 2009
A
commentary in the Jan 8 issue of
Online Media Daily ... - What Is Transparency?
Online Spin, dave.b , Max Kalehoff - Friday, January 9, 2009
Wired editor and "The Long Tail" author Chris Anderson introduces the Conservati ...
- Publishers, Ad Nets Can Retool Relationship To Thrive In '09
Online Media Daily, Frank Addante - Thursday, January 8, 2009
It's a challenging time to be an online publisher. Grim forecasts arou ...
- And Now: Change Agent Brands
Marketing Daily, Aditi Bajaj, Susan Nelson - Wednesday, January 7, 2009
In honor of the monumental shift that will be taking place th ...