- Segmentation Clarifies Direct Marketer's Data
Marketing Daily, Susan Rowe - Monday, August 16, 2010
Employing the use of segmentation today prepares us for the extreme natu ...
- Never Cancel Lunch
Online Spin, Kendall Allen - Monday, August 16, 2010
During those times when you can barely handle another "Will I s ...
- Targeting By Incrementality
Marketing Daily, Hongjie Wang - Friday, August 13, 2010
Marketers can learn a lot from political campaigns. ...
- Is That an iPhone in Your Pocket?
Online Media Daily, George Simpson - Friday, August 13, 2010
OkCupid, which calls itself "The #1 free online dating site" (although ...
- Twitter Follower Count Doesn't Equal Quality
Online Spin, dave.b , Max Kalehoff - Friday, August 13, 2010
How many followers do you have on Twitter? How many followers shou ...
- Just An Online Minute... ScanScout Drops Janelle Monae Into The Earholes Of Lucky JAOM Readers
Just An Online Minute, Kelly Samardak - Thursday, August 12, 2010
Because I couldn't make it to the Janelle Monae show, I though ...
- Coupons, Mobile, And The Path To Purchase
Marketing Daily, Jeff Weidauer - Thursday, August 12, 2010
The time is now to make the commitments necessary to move beyo ...
- Privacy Baked In From The Beginning
Online Spin, Dave Morgan - Thursday, August 12, 2010
Many in the industry have been taking a lot of reactive ...
- Marketers' Constitution Tenet #2
Marketing Daily, Bob Liodice - Wednesday, August 11, 2010
The second tenet of the Marketers' Constitution states, "Marketing must build rea ...
- The Last thing You'll Ever Own
Online Media Daily, Aaron Shapiro - Tuesday, August 10, 2010
Before my wife gave birth to our second son Benjamin, I spe ...
- Why The Music industry Is NOT Dead
Online Spin, Cory Treffiletti - Wednesday, August 11, 2010
Numerous articles have been written about how the music industry is dyin ...
- Being 'On-Emotion' Leads To Success
Marketing Daily, Dan Hill - Tuesday, August 10, 2010
Here are some guidelines for moving beyond 20th-century on-message marketing. ...
- Social Media Marathon Dream Team? Not Exactly -- But It's For The Kids
Online Spin, Joe Marchese - Tuesday, August 10, 2010
Anyone who knows me well, knows that I almost never run f ...
- Just An Online Minute... Channeling That Vacation Feeling This Week
Just An Online Minute, Kelly Samardak - Monday, August 9, 2010
Living in a metro area makes it difficult to disconnect, slow dow ...
- Making A Comeback From A PR Crisis
Marketing Daily, Ronn Torossian - Monday, August 9, 2010
What's next for Al Gore? ...
- I Was Told There'd Be No Math
Online Spin, Kendall Allen - Monday, August 9, 2010
In surveying several burgeoning areas of our industry -- including the emergen ...
- Just An Online Minute... Why I'll Probably Never Be Allowed To Work For Martha Stewart
Just An Online Minute, Kelly Samardak - Friday, August 6, 2010
I wrestled with publishing this because, if you check the #marthablogger hasht ...
- What Do Canadians Know About Loyalty?
Marketing Daily, Adam Holyk - Friday, August 6, 2010
The most successful programs include high value, few limitations, points without expiratio ...
- Don't Be A Dork: Get Your Headshot In Shape
Online Spin, dave.b , Max Kalehoff - Friday, August 6, 2010
I don't attend many industry conferences, but there were a few th ...
- Location-Based Web Services Will Devastate Local Media Scene
Online Spin, Dave Morgan - Thursday, August 5, 2010
I know the last thing that local media companies need is anoth ...
- Just An Online Minute... Oxygen Launches Bad Girls Club's New Season With A Social Flo
Just An Online Minute, Kelly Samardak - Wednesday, August 4, 2010
Did last night really happen? Was I sipping on fermented grapes wi ...
- The Dog Days Of Social Media
Marketing Daily, Drew Neisser - Wednesday, August 4, 2010
As we enter August and our shrinks go on vacation, it wou ...
- Marketers' Constitution Tenet #1
Marketing Daily, Bob Liodice - Tuesday, August 3, 2010
"Marketing must become increasingly targeted, focused and personal." ...
- Mobile Marketing: Apps or Ads?
Online Spin, Joe Marchese - Tuesday, August 3, 2010
There are two major tactics marketers can take to reach consumers ...
- Will FCC, Web Players Forge Toothless Neutrality Deal?
PolicyBlog, Wendy Davis - Tuesday, August 3, 2010
The Federal Communications Commission, Internet service providers and Web companies "made n ...
- Just An Online Minute... Girls Misbehaving Preempt Martha Roof Regaling
Just An Online Minute, Kelly Samardak - Monday, August 2, 2010
The greatest thing that ever happened to my soul was HBO's "Treme ...
- In Advertising? Your Job Description's Changed
Marketing Daily, Zephrin Lasker - Monday, August 2, 2010
The next time you sit down to think about what kinds ...
- The Good Ghosts Of Digital
Online Spin, Kendall Allen - Monday, August 2, 2010
Ghosts are something I think about a lot. Especially when I trav ...