- The Marketer's Dilemma
Marketing Daily, Ronald Hill - Thursday, June 30, 2011
Do global consumers exist at the bottom of the pyramid? ...
- Behavioral Economics At The Effies
Marketing Daily, John Kenny - Wednesday, June 29, 2011
About seven by my count were driven, either unwittingly or not, ...
- The Future of Advertising: The Second-Oldest Profession In The World
Online Spin, Cory Treffiletti - Wednesday, June 29, 2011
Did you know that advertising is the second-oldest profession in the worl ...
- Chevy Volt Passes 'Karl, The Driver' Test
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
Could it be that, instead of midnight drag races on Lido Boulevar ...
- Dirty Men, Double Entendres, Damage Control
Marketing Daily, Vanessa Horwell - Tuesday, June 28, 2011
There's no doubt that Weiner's lack of a PR powerhouse made ...
- Shopper Marketing: Focusing On What Matters
Marketing Daily, Jim Lucas - Monday, June 27, 2011
To maintain relevance, it must be as engaging, entertaining, and useful ...
- Video Hits its Stride Before Our Eyes
Online Spin, Kendall Allen - Monday, June 27, 2011
One of the most exciting, validating stages of emerging media hitting i ...
- Retail Loyalty And The Opportunity Of Mobile
Marketing Daily, Jeff Weidauer - Friday, June 24, 2011
To be successful, any mobile effort must integrate with other tactics a ...
- OMG!!!! Such A Result, I Never Saw!!!!
Online Media Daily, George Simpson - Friday, June 24, 2011
In a press release to try and garner interest in ads th ...
- Decreased Privacy Doesn't Mean Increased Accuracy
Online Spin, Kaila Colbin - Friday, June 24, 2011
You cannot hide anymore. The Interweb's combination of ruthless inquisitiveness and infini ...
- Are Device Demographics A Part Of Your Strategy?
Marketing Daily, Martin Hayward - Thursday, June 23, 2011
In order for brands to truly capitalize on device demographics, the k ...
- 5 Steps To Successful Bottom-up Branding
Marketing Daily, Jonathan Paisner - Thursday, June 23, 2011
What can your organization do to make sure that any rebranding initiati ...
- Can Brands Bottle Some Royal Wedding Mania?
Marketing Daily, Janie Curtis - Wednesday, June 22, 2011
Why do so many marketers, especially those targeting women, keep their bran ...
- Building Bridges Instead Of Burning Them Down
Online Spin, Cory Treffiletti - Wednesday, June 22, 2011
A colleague of mine says, "Don't ever burn a bridge -- b ...
- The Fall Of The Funnel
Marketing Daily, Darin Rock - Tuesday, June 21, 2011
It's time to release consumers from the shackles of an old paradig ...
- A Study In Radio's Effectiveness
Marketing Daily, Bob McCurdy - Tuesday, June 21, 2011
Radio advertising does positively impact these metrics, while providing concrete feedback a ...
- The Human Element
Online Spin, Jason Heller - Tuesday, June 21, 2011
Let's face it -- technology is sexy, exciting and alluring. However, t ...
- The Curation Notion
Marketing Daily, Len Stein - Monday, June 20, 2011
Brands must master both the guiding principles of content creation and ...
- Knowing When To Slow Down The Machine
Online Spin, Kendall Allen - Monday, June 20, 2011
The most important tension in the industry right now is a subtl ...
- Looking At Brands Through Children's Eyes
Marketing Daily, Bryan Urbick - Friday, June 17, 2011
Once upon a time there was a brand that no one seem ...
- In Clear Sign Of Trouble, Facebook Uniques Level Off At 7 Billion
Online Spin, Kaila Colbin - Friday, June 17, 2011
Palo Alto, July 1, 2013: Yesterday, Facebook revealed that unique users h ...
- Will Social Media Fatigue Doom New Networks?
Marketing Daily, Drew Neisser - Thursday, June 16, 2011
I thought so but, having experienced two new network enablers, Referral K ...
- Scaling Your Video Marketing Efforts
Marketing Daily, Kirk Davis - Thursday, June 16, 2011
You don't need to shoot video to make video. If you ha ...
- Gourmet Food: Next Licensing Wave
Marketing Daily, Nancy Bailey - Wednesday, June 15, 2011
The demand for quality and the need for convenience will allow trust ...
- Are U.S. Hispanics Buying Your Ads?
Marketing Daily, Amy Fayer - Wednesday, June 15, 2011
Your ad must be memorable and engaging to build brand and ...
- Reach Muslim Consumers During Ramadan
Marketing Daily, Lisa Mabe-Konstantopoulos - Tuesday, June 14, 2011
The opportunity is ripe now for harvesting a new group of consume ...
- What Today's Chief Purchasing Officers Want
Marketing Daily, Maryam Banikarim - Monday, June 13, 2011
Advertisers have the opportunity to redefine the shopping experience for women ...
- 2011 EFFIE Award Review: 'The White Rabbit Experience'
Marketing Daily, Brian Olsen - Monday, June 13, 2011
The North American Effie Awards recognize ideas that work and have be ...
- The Importance Of Creative Thinking
Marketing Daily, Joseph Gelman - Friday, June 10, 2011
There are many ways to kill creativity. The challenge is to fi ...
- 2011 EFFIE Award Review: 'Hot In Cleveland'
Marketing Daily, Kim Rosenblum - Friday, June 10, 2011
The North American Effie Awards recognize ideas that work and have be ...