- Keeping It Personal
Marketing Daily, Joshua Black - Monday, October 31, 2011
And other tips for implementing a successful digital shopper marketing campaign. ...
- Future Of Digital Marketing: 3-Screen Strategy
Marketing Daily, Zephrin Lasker - Friday, October 28, 2011
How can marketers effectively reach this educated and affluent demographic and ma ...
- Red Goes White, But What About Green?
Marketing Daily, Alison DaSilva - Friday, October 28, 2011
It may still be October, but one brand is already dreaming ...
- It's Beginning To Look A Lot Like Christmas
Marketing Daily, Robert Passikoff - Wednesday, October 26, 2011
More than 90 days ago, you could purchase Christmas and Chanukah gift-wr ...
- Beyond The Click
Marketing Daily, Bob Hammond - Wednesday, October 26, 2011
Why New Metrics mean better ads. ...
- 5 Hassle-free QR Code Calls To Action
Marketing Daily, Paul Prisco - Wednesday, October 26, 2011
There's nothing worse than developing a marketing campaign with a call ...
- Singing The Blues For Pink
Marketing Daily, Vanessa Horwell - Tuesday, October 25, 2011
How the marketing of one cause can overshadow many others. ...
- Engaging The Global Muslim Consumer
Marketing Daily, Samar Birwadker - Tuesday, October 25, 2011
Considering that over half the population of the "Next 11" countries ...
- The Holidays Are Coming
Marketing Daily, Alan Zorfas - Monday, October 24, 2011
What matters most to consumers may surprise you. ...
- How Internet Storefronts Coexist, Integrate To Drive Sales
Marketing Daily, Shannon Johnston - Friday, October 21, 2011
Now that people are doing their shopping online and even in t ...
- Occupy THIS!
Online Media Daily, George Simpson - Friday, October 21, 2011
While Tibetan monks increasingly light themselves on fire to protest Chinese rul ...
- A New Methodology For Social Media Customer Intelligence
Marketing Daily, Ashish Gambhir - Thursday, October 20, 2011
A true social business intelligence platform delivers four key areas of actionab ...
- Create A Successful Digital Shopper Marketing Campaign
Marketing Daily, Joshua Black - Wednesday, October 19, 2011
At the core of any successful marketing campaign is the ability ...
- The Similarity Between Netflix & The Occupy Movement
Online Spin, Cory Treffiletti - Wednesday, October 19, 2011
In my very first marketing class at Syracuse U., I learned th ...
- Hello, Hackers, Co-creators, Meaning-makers
Marketing Daily, Valerie Jacobs - Tuesday, October 18, 2011
Our expectations are much greater, placing brands in the precarious position ...
- The Most Dangerous Phrase In Marketing
Online Spin, Jason Heller - Tuesday, October 18, 2011
There is one phrase -- one mindset -- that holds back mo ...
- Online Mistakes Brands Can Easily Avoid
Marketing Daily, Jeff Smith - Monday, October 17, 2011
Too often, I see brand advertisers make (costly) mistakes as they ventu ...
- Is This Pandering Or Smart Targeting?
Marketing Daily, Kathleen Stockham - Friday, October 14, 2011
Going down the ideological "fork" in the election-year road. ...
- Speaking of Too Much Information...
Online Media Daily, George Simpson - Friday, October 14, 2011
For reasons I cannot explain, I find a column from Bill Harve ...
- Can We Talk About 2012, Already?
Marketing Daily, Drew Neisser - Thursday, October 13, 2011
Wallowing in the Yankees' ignominious demise, I was momentarily frozen. ...
- Thoughts On MediaOcean, The Proposed Merger Of Donovan And MediaBank
Online Spin, Dave Morgan - Thursday, October 13, 2011
Ad stewardships companies Donovan Data Systems and MediaBank recently announced plans ...
- IPhone 4s-teve: There Was No App For That
Marketing Daily, Vanessa Horwell - Wednesday, October 12, 2011
It's unfortunate that for all the hype, "The Jesus Phone" -- ...
- Is It Really All About Results?
Marketing Daily, Bob McCurdy - Tuesday, October 11, 2011
It might sound like an odd question but we're beginning to wonde ...
- A Fresh Approach To Marketing, Sales Pipeline
Marketing Daily, Laura Patterson - Monday, October 10, 2011
Here are six revised key measurable stages to take into account wh ...
- Reese's Perfect For Rieses: Less Is More
Marketing Daily, Martin Bishop - Friday, October 7, 2011
You'd expect Apple and Facebook to be on a list of fastest-growi ...
- The Legacy of Steve Jobs
Online Media Daily, Dave Gwozdz - Thursday, October 6, 2011
if Steve Jobs' legacy had to be defined, it would come do ...
- The Inspirational Art of Dying
Online Spin, Kaila Colbin - Friday, October 7, 2011
There are not many CEOs whose deaths can evoke a grief simil ...
- Mobile Shopping Moving Up The Charts
Marketing Daily, Andrea Woroch - Thursday, October 6, 2011
Are you planning to spend more or less money this holiday seas ...
- Cut Your Print Costs: Go Digital
Marketing Daily, - Wednesday, October 5, 2011
Print for marketing and communications is expensive, bad for the environment, n ...
- Beyond Channel Planning: The New Frontier
Marketing Daily, Judy Franks - Tuesday, October 4, 2011
The media are starting to define themselves more so by content experien ...