- A New Methodology For Social Media Customer Intelligence
Marketing Daily, Ashish Gambhir - Thursday, October 20, 2011
A true social business intelligence platform delivers four key areas of actionab ...
- Create A Successful Digital Shopper Marketing Campaign
Marketing Daily, Joshua Black - Wednesday, October 19, 2011
At the core of any successful marketing campaign is the ability ...
- The Similarity Between Netflix & The Occupy Movement
Online Spin, Cory Treffiletti - Wednesday, October 19, 2011
In my very first marketing class at Syracuse U., I learned th ...
- Hello, Hackers, Co-creators, Meaning-makers
Marketing Daily, Valerie Jacobs - Tuesday, October 18, 2011
Our expectations are much greater, placing brands in the precarious position ...
- The Most Dangerous Phrase In Marketing
Online Spin, Jason Heller - Tuesday, October 18, 2011
There is one phrase -- one mindset -- that holds back mo ...
- Online Mistakes Brands Can Easily Avoid
Marketing Daily, Jeff Smith - Monday, October 17, 2011
Too often, I see brand advertisers make (costly) mistakes as they ventu ...
- Is This Pandering Or Smart Targeting?
Marketing Daily, Kathleen Stockham - Friday, October 14, 2011
Going down the ideological "fork" in the election-year road. ...
- Speaking of Too Much Information...
Online Media Daily, George Simpson - Friday, October 14, 2011
For reasons I cannot explain, I find a column from Bill Harve ...
- Can We Talk About 2012, Already?
Marketing Daily, Drew Neisser - Thursday, October 13, 2011
Wallowing in the Yankees' ignominious demise, I was momentarily frozen. ...
- Thoughts On MediaOcean, The Proposed Merger Of Donovan And MediaBank
Online Spin, Dave Morgan - Thursday, October 13, 2011
Ad stewardships companies Donovan Data Systems and MediaBank recently announced plans ...
- IPhone 4s-teve: There Was No App For That
Marketing Daily, Vanessa Horwell - Wednesday, October 12, 2011
It's unfortunate that for all the hype, "The Jesus Phone" -- ...
- Is It Really All About Results?
Marketing Daily, Bob McCurdy - Tuesday, October 11, 2011
It might sound like an odd question but we're beginning to wonde ...
- A Fresh Approach To Marketing, Sales Pipeline
Marketing Daily, Laura Patterson - Monday, October 10, 2011
Here are six revised key measurable stages to take into account wh ...
- Reese's Perfect For Rieses: Less Is More
Marketing Daily, Martin Bishop - Friday, October 7, 2011
You'd expect Apple and Facebook to be on a list of fastest-growi ...
- The Legacy of Steve Jobs
Online Media Daily, Dave Gwozdz - Thursday, October 6, 2011
if Steve Jobs' legacy had to be defined, it would come do ...
- The Inspirational Art of Dying
Online Spin, Kaila Colbin - Friday, October 7, 2011
There are not many CEOs whose deaths can evoke a grief simil ...
- Mobile Shopping Moving Up The Charts
Marketing Daily, Andrea Woroch - Thursday, October 6, 2011
Are you planning to spend more or less money this holiday seas ...
- Cut Your Print Costs: Go Digital
Marketing Daily, - Wednesday, October 5, 2011
Print for marketing and communications is expensive, bad for the environment, n ...
- Beyond Channel Planning: The New Frontier
Marketing Daily, Judy Franks - Tuesday, October 4, 2011
The media are starting to define themselves more so by content experien ...
- 4 Tips For Social Media Customer Engagement
Marketing Daily, Anand Subramanian - Tuesday, October 4, 2011
As brands consider social customer engagement, they should leverage the best practic ...
- Lost In The Sauce
Online Media Daily, - Tuesday, October 4, 2011
Ragú came under criticism last week from some corners of the blogsphe ...
- Can Google Embody The Mantra of Its Social Network?
Online Media Daily, Chris Copeland - Tuesday, October 4, 2011
There is no success guaranteed to Google just because their name ...
- All The Buzz: Infographics
Marketing Daily, Len Stein - Monday, October 3, 2011
Colorful, informative charts and illustrations that take data visualization to new heigh ...
- Measuring Email Effectiveness
Marketing Daily, Chris Chariton - Monday, October 3, 2011
Although there are many metrics to use in an email marketing campaig ...
- Would Don Draper Be Relevant Today?
Online Spin, Matt Straz - Monday, October 3, 2011
My evening commute from Manhattan back to Connecticut often takes me ...
- Newbies Vs. Geezers
Search & Performance Insider, Derek Gordon - Monday, October 3, 2011
I saw an old friend recently over brunch. We hadn't seen o ...
- Will A Zero-Packaging Concept Succeed?
Marketing Daily, Ted Mininni - Friday, September 30, 2011
It's easy to passionately embrace an idea that's a cultural hot butt ...
- Old School Media Is Still Relevant, For Now
Marketing Daily, Vanessa Horwell - Friday, September 30, 2011
For all the funerals planned and obituaries written for traditional journalism ...
- Here's To The Onliners
Online Spin, Kaila Colbin - Friday, September 30, 2011
You do realize our industry is completely insane, right? Our developers ha ...
- FedEx: Brooklyn To Manhattan -- By Air!
Marketing Daily, Paul LaRosa - Thursday, September 29, 2011
Normally, I have no complaints about FedEx. They do a pretty go ...