- How Do You Measure Social Media? Return On Influence
Marketing Daily, Mark Silva - Wednesday, February 29, 2012
In social media, the action is the reaction and the "I" ...
- Tackles, Flowers, and Sex
Marketing Daily, Brandi Gil - Tuesday, February 28, 2012
Super Bowl viewers this year were hit with a huge dose ...
- Focused Data and Intent-Based Targeting
Marketing Daily, Mark Rabe - Monday, February 27, 2012
Marketers are becoming increasingly aware of the value of their own dat ...
- Analytics: The Essential Ace in Every Hand
Marketing Daily, Laura Patterson - Friday, February 24, 2012
Analytics is our opportunity to actively contribute to fact-based decisions. Through analytic ...
- Using Social Rewards To Monetize The Social Web
Marketing Daily, Rob Carpenter - Thursday, February 23, 2012
Retailers deserve more from social media. Although this new tool has h ...
- PR Secrets Revealed
Marketing Daily, Len Stein - Wednesday, February 22, 2012
From a review of some recently published "secrets of PR," it see ...
- How to Avoid Social Presbyopia
Marketing Daily, Drew Neisser - Tuesday, February 21, 2012
Many in my generation are at risk for social presbyopia -- t ...
- IBooks: A Powerful Presentation Tool
Marketing Daily, Geoff McCleary - Friday, February 17, 2012
This new digital publishing innovation -- which has been described as "t ...
- Ad Bowl: Going To The Dogs
Marketing Daily, Robin Hafitz - Thursday, February 16, 2012
There has been plenty of coverage of how the ads played ...
- Overwhelmed? Stop Chasing Bright Shiny Objects!
Online Spin, Dave Morgan - Thursday, February 16, 2012
As our industry becomes increasingly disrupted by digital technology and fundamental chang ...
- Big Data: New Opps For Marketers
Marketing Daily, Jeff Weidauer - Wednesday, February 15, 2012
Facebook is a perfect example of what is being called "big dat ...
- In The Mood For Brand Love
Marketing Daily, Gregg S. Lipman - Tuesday, February 14, 2012
We went out to the street for a down-and-dirty survey to fi ...
- Fostering Digital Innovation
Online Spin, Jason Heller - Tuesday, February 14, 2012
Every company promotes innovation and progress within its marketing organization. Yet, cultural ...
- JCPenney's Brand-Building: Out Of The Vortex
Marketing Daily, Paul Schrimpf - Monday, February 13, 2012
The company has launched a major rebranding effort with a full overha ...
- An Organization With Terminal Cancer
Marketing Daily, Vanessa Horwell - Friday, February 10, 2012
It will take a lot more than some clever PR tactics a ...
- 'Don't Be A Dick' Is The New 'Don't Be Evil'
Online Spin, Kaila Colbin - Friday, February 10, 2012
Tonight, I am a virgin. I'm in attendance at Kiwi Foo: t ...
- Looking For Love in All The Right Places?
Marketing Daily, Jonty Kelt - Thursday, February 9, 2012
With total Valentine's Day sales possibly exceeding $16 billion in 2012, tho ...
- Win At Showrooming By Engaging
Marketing Daily, Sonia Misak - Tuesday, February 7, 2012
There has been a lot of press recently surrounding retailers' struggles wi ...
- The Top 10 Common Marketing Mistakes To Avoid In 2012
Marketing Daily, Chris Chariton - Monday, February 6, 2012
While having many choices can make it easier to maximize your marketi ...
- A Mudslide Is On Its Way
Marketing Daily, Bob McCurdy - Friday, February 3, 2012
Historically, the best predictor of a campaign's tone has been the closene ...
- The Super Bowl And Brand Rituals
Marketing Daily, Zain Raj - Thursday, February 2, 2012
Advertising during the Super Bowl is not the road to ritual buildin ...
- Super Bowl Game Plan: The Right Keywords
Marketing Daily, Nick Martin - Wednesday, February 1, 2012
If you believe everything you read, you might think that with on ...