- Retailers May Take Individual Targeting In-House
MediaDailyNews, Chris Cunningham - Wednesday, June 29, 2016
Why is it, when individual targeting is the goal, ad exchanges, DS ...
- How To Secure A Successful Mobile App
Mobile Marketing Daily, Herbert Bay - Wednesday, June 29, 2016
In order to be successful, you need to do more than ju ...
- Stop the Interruption! We Need More Meaningful Advertising
MediaDailyNews, Ryan Manchee - Wednesday, June 22, 2016
Digital media has transformed the advertising industry. Armed with information on consum ...
- Smart Phone, Smarter Monetization
Mobile Marketing Daily, Maggie Mesa - Monday, June 20, 2016
And, because it's where consumers are, in-app is also where advertisers wa ...
- Late-Night TV Reacts To Orlando
Red, White & Blog, Philip Rosenstein - Thursday, June 16, 2016
In the wake of the Orlando shootings, comedy show hosts, humorous podcas ...
- Elections, Debra Messing And TV News
TV Watch, Fern Siegel - Monday, June 13, 2016
For the most part, TV is becoming all Trump, all the ti ...
- Media Transparency: For Every Inaction, There Is A Reaction
MediaDailyNews, Morten Pedersen - Wednesday, June 8, 2016
So there you have it. Eight months in the making and aid ...
- One Size Does Not Fit All In Ad Creative
MediaDailyNews, Jeremy Carlin - Wednesday, June 8, 2016
Targeting data, dynamic creative personalization and programmatic delivery have combined to ensu ...
- Sorry, Pandora - Radio Is Still Dominant And Growing
MediaDailyNews, Mary Beth Garber - Tuesday, June 7, 2016
Broadcast radio stands alone as America's constant companion, connecting with the communi ...
- Most New Broadcast Series Will Flop - Here's Why
Television News Daily, Steve Sternberg - Wednesday, June 8, 2016
But as the broadcast networks tout themselves as the best advertising vehicl ...
- Hitting Your Goals Isn't Good Enough In Programmatic
MAD, Cindy Stockwell - Monday, June 6, 2016
Sit down with your agency and set goals, then strive beyond the ...
- 4 Ways The Quest For Quality Will Reshape OTT
Television News Daily, Ted Middleton - Monday, June 6, 2016
OTT insiders agree: quality is the main differentiator between providers in o ...
- Lookalike Targeting Is Not Prospecting
MediaDailyNews, Krishna Boppana - Thursday, June 2, 2016
The reality is, prospecting and engaging new audiences is about more th ...
- Breaking Free Of The :30 Spot: Why Long-Form Content Works On The Smaller Screen
MediaDailyNews, Chuck Moran - Wednesday, June 1, 2016
Savvy marketers are taking note of consumers' willingness to watch long-form vid ...
- Why Declining Ratings Don't Matter (To The Networks)
Television News Daily, Steve Sternberg - Wednesday, June 1, 2016
If you ask any broadcast network executive whether they would rather lo ...