- Branded Entertainment 'Must Be Measurable'
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
"Branded entertainment needs the same judging criteria as any marketing effort: wh ...
- Branded Entertainment: Put Skin In The Game
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Pepsi's Frank Cooper, who has spent the last two years relaunching Pep ...
- Buick Backs The #140 Conference
Marketing Daily, - Friday, October 22, 2010
Buick was sole automotive sponsor for the 140 Character Conference at t ...
- A 'Build It, They'll Come' Theme At ANA 'Masters'
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
If there was a unifying theme, it was a kind of "bui ...
- Day One At ANA: Record Attendance, Upbeat Tone
Marketing Daily, Karl Greenberg - Thursday, October 14, 2010
The 100th annual Association of National Advertisers convention, "Growth: Mastering Brands/Driving Results ...
- Roehm On 'Change,' Hub Of Boston's FutureM Week
Marketing Daily, Nina Lentini - Monday, October 4, 2010
MediaPost Communications' "Change: The Digital Transformation Summit" takes place in Boston Oc ...
- Hey, Boston!
Marketing Daily, - Monday, October 4, 2010
MediaPost Communications is hosting a 24-hour event,
"Change: The Digital Transformation," ... - Silicon Tally: Digital Epicenter Shifts To Boston, For At Least A Week
Online Media Daily, Joe Mandese - Monday, October 4, 2010
If Saul Steinberg, the late cartoonist and frequent cover artist of T ...