- The Most Important Advertising Conference You're Probably Not Attending
Online Spin, Dave Morgan - Thursday, October 25, 2012
Today I would like to introduce you to Jack Smith, our chi ...
- Forget Social Media Reading List - Keep It Simple
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
There are, said Facebook's Helen Min, four dimensions of social marketing: connec ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- Ford Uses Social To Rewrite Launch Rules
Marketing Daily, Sarah Mahoney - Saturday, October 13, 2012
"We test it, and if it works, we scale it right awa ...
- Liberating Message Of The Day: Embrace Mayhem
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
What has been surprising, says Allstate's SVP of marketing, is how quick ...
- At Media Tech, Brands Mull Social's Ways And Means
Marketing Daily, Karl Greenberg - Saturday, October 13, 2012
A lot of marketers at the Media Tech summit in New Yo ...
- BP: Olympics Moves Brand Beyond Disaster
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
Talk about chutzpah: In a presentation to the Association of National Advertiser ...
- ANA Update: How P&G, J&J, Sharpie Learn From Flops
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Some advised tackling the problem head on. When a distribution issue f ...
- J&J's Kadlec: 'Disruption Is Over. Yay!'
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
It's no accident that the company's marketing efforts are becoming so close ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
As The Association of National Advertisers kicked off its annual conference, t ...
- Project Reconnect: 5 Learnings On Video
Marketing Daily, Will Gilroy - Thursday, October 11, 2012
Project Reconnect is the World Federation of Advertisers' attempt to create n ...
- Harley-Davidson, Microsoft Explain Branding
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Big winners this year including Microsoft and Harley-Davidson enjoy that kind ...
- Great Ads Equal Great Stories
Marketing Daily, Karl Greenberg - Wednesday, October 3, 2012
One person's idea of the perfect story ad is the campaign f ...
- What Is Advertising? OMMA Global Panelists Sound Off
Marketing Daily, Karl Greenberg - Monday, October 1, 2012
Monday's OMMA Global panel discussion on advertising may not have been abo ...