- How To Leverage Americans' Enjoyment Of Life In The Slow Lane
Marketing Insider, Aaron Paquette - Thursday, December 21, 2023
Brands must adapt to changing work styles, or risk losing consumers (a ...
- Ecommerce Numbers Rise - Thank Marketplaces
Search & Performance Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- Google's Most Advanced AI Coming To Search, Cloud And More
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
Google Gemini launched Wednesday in a long-awaited debut of the company's mo ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Turo, Warner Brothers Partner For 'Elf' Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 6, 2023
Turo has created five limited-edition "Elf"-themed cars for guests to book ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- Fragile But Resilient
Planning & Buying Insider, J. Walker Smith - Wednesday, November 29, 2023
Brands are out of runway for relying on price rather than volu ...
- Streaming-Theater Film Distribution Still Searching For A Cure
TV Watch, Wayne Friedman - Tuesday, November 28, 2023
We still don't have a clear picture of how theatrical-streaming windows mig ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Google AI Delivers What's On Your Mind
Search & Performance Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Streaming 'Everything' Bundle Coming? Linear TV's Demise Closing In
TV Watch, Wayne Friedman - Monday, October 30, 2023
Consumers might really want to have an easier time figuring out t ...
- P&G's Pritchard Kicks Off ANA Masters of Marketing
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
"Growing markets is about creating business versus taking business from others," sa ...
- Horizon Media Lands In Web3's Biggest Sandbox
Media 3.0, Joe Mandese - Wednesday, October 25, 2023
The agency's fledgling Chapter & Verse unit has been named the full-servi ...
- FAST Channels Rising: Still Worried About Ad Frequency And Fatigue?
TV Watch, Wayne Friedman - Wednesday, October 18, 2023
The CTV world, which includes FAST channels, still has to address t ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- Amazon Reportedly Will Introduce A Search Concierge In January
Search & Performance Insider, Laurie Sullivan - Tuesday, October 3, 2023
Amazon is overhauling its search bar with generative AI features that wi ...
- Ford Offers Enhancements For Mustang Owners
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2023
Ford is taking the Mustang ownership experience online with a new digit ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By Microsoft
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
Meta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?
TV Watch, Wayne Friedman - Friday, September 8, 2023
Many consumers can sit up and take notice of the offering ...
- Fewer Consumers Say Ads Accurately Represent Black People
Research Intelligencer, Robert Williams - Wednesday, September 6, 2023
The portion of U.S. consumers who say advertising accurately represents Black peop ...
- Streaming Users 'Hopping' Services Up 143% Since 2017, Study Shows
Television News Daily, Wayne Friedman - Wednesday, August 23, 2023
A study of 1,769 users revealed that among all streamers, 65% ...
- Threads App Comes To The Web
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Meta may be hoping web accessibility will help Threads reclaim its ear ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- Google My Business Support Shifts To Brand Ambassadors
Search & Performance Insider, Laurie Sullivan - Wednesday, August 16, 2023
Some search marketers and web developers are glad to reach a li ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...