- Christmas Online Buzz
Research Brief, Jack Loechner - Monday, December 22, 2008
Nielsen Online reported that Microsoft's Xbox 360 garnered the largest share ...
- The New Next: The Price of Loyalty
Media Magazine, Johanna Beyenbach, Paul Woolmington - Tuesday, December 2, 2008
The fact that it's important to reward consumers for being loyal ...
- CMOs Not Sold on Social Networking Ads
Research Brief, Jack Loechner - Thursday, December 4, 2008
55% of the chief marketing officers at leading brands surveyed by Epsil ...
- Millennial Journalists Leading New Media Usage
Research Brief, Jack Loechner - Monday, November 24, 2008
While journalists across all age groups and beat assignments are rapidly adopti ...
- The Fractured Web Community Impacts Marketing Focus
Research Brief, Jack Loechner - Thursday, November 6, 2008
About 80% of the user generated content on the web, including commen ...
- From Breaking to Broken
Media Magazine, Catharine P. Taylor - Tuesday, April 15, 2008
The act of the old world embracing the newest of new med ...
- Women Would Sacrifice Almost Anything But Chocolate For Blogging
Research Brief, Jack Loechner - Friday, May 9, 2008
A recent release of a new social media benchmark study of mo ...
- C=VC²
OMMA Magazine, Steve Smith - Monday, April 21, 2008
The fledgling cable channel Current TV nabbed an Emmy last year f ...
- A Fool for a Client
OMMA Magazine, Gonzalo E. Mon - Monday, April 21, 2008
Running promotions that involve consumer-generated content seems like a win-win. Users spe ...