- Consumers Wary About Spending This Christmas
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
Brands have been warned to expect tight budgets this Christmas, with Briti ...
- Bye-Bye, Black Friday? REI Proves It's Already Happening
Marketing Daily, Sarah Mahoney - Tuesday, October 27, 2015
REI says it sent a letter to its 5.5 million members, explaini ...
- What Are They Really Thinking?
Research Brief, Jack Loechner - Monday, October 26, 2015
New research from Spong, reported by Alex Palmer, on brand perception a ...
- BBB's National Advertising Division 'Deeply Troubled' By Consumer Reviews
Daily Online Examiner, Wendy Davis - Monday, October 19, 2015
The Better Business Bureau's National Advertising Division on Monday expressed concerns abo ...
- Online Channel Is Key For CE Shoppers
Marketing Daily, Aaron Baar - Tuesday, October 13, 2015
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO ...
- Digital Tech, Social Connections Dominate Loyalty Index
Marketing Daily, Aaron Baar - Monday, October 12, 2015
"Digital technology and digital outreach and anything that facilitates that," says Bra ...
- It's Monday Morning -- Do You Know Where Your Consumers Are?
Online Spin, Maarten Albarda - Monday, October 12, 2015
It isn't easy being a marketer today. If it isn't ad frau ...
- Online Vs. Traditional: Consumers Have Same Level Of Trust, Study Says
Around the Net in Video, P.J. Bednarski - Tuesday, October 6, 2015
Consumers are equally as trusting of traditional content creators as they a ...