- The Next Billion-Dollar Opportunity? Consumer Data Onboarding
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Advertiser spend on consumer data onboarding is expected to grow in t ...
- M-Commerce Soars; Shoppers Find Fun In Thinning Crowds
Marketing Daily, Sarah Mahoney - Sunday, November 27, 2016
While there was less news about stampedes or people standing in li ...
- Trump's Win: Ad Agencies Must Address Middle America
MediaDailyNews, Laurie Sullivan - Monday, November 21, 2016
The ad industry "totally" lost touch with the heartland of America, accordi ...
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2016
Only one-third of marketers participating in study released by the Mobile Marketi ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- Yuengling Consumer Perception Falls After Trump Endorsement
Marketing Daily, Tanya Gazdik - Tuesday, November 8, 2016
"Even if your brand is beloved by consumers of a particular politic ...
- Retail CMOs: Bullish On Holidays, All In For Social
Marketing Daily, Sarah Mahoney - Tuesday, November 8, 2016
While there have been ongoing efforts to truly be the digital a ...