- Interpublic Launches Brand Publishing Unit: Will Create 'Real-Time,' 'Fast-Twitch' Content For Clients
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2013
Interpublic is getting into the real-time brand "storytelling" game and has raid ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...
- How To Take Responsibility for Top Search Rank
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 18, 2013
Stephen Aarstol tells us why a top search engine results page mea ...
- How Native Ads Augment Search Engine Marketing
SearchBlog, Laurie Sullivan - Friday, July 12, 2013
There's a trend used by publishers to make native advertising content discoverab ...
- How To Analyze Consumer Reaction To Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determi ...
- An Array Of Content Marketing Tools
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 3, 2013
Brian Honigman provides a long list of content marketing tools to he ...