- Marketers Eye Multichannel Networks For Content Distribution
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 28, 2016
Challenges in display viewability, fraud, ad blocking, transparency, and complex programmatic med ...
- Vice Co-Founder Tells Brands To Partner Up In A World Without Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
Brands need to develop their media production skills and learn to wo ...
- Blocking The Blockers -- Europe Turns The Screws On Digital Shoplifters
London Blog, Sean Hargrave - Wednesday, March 23, 2016
Banning the blockers is the only way to defeat digital freeloaders, ...
- Making Content Is Just Part Of The Creative Skillset In Adland
MAD, Larissa Faw - Tuesday, March 22, 2016
"I didn't get into advertising because it was creating content," FCB Glob ...
- The Media Business Is Mad Business
MAD London, Gabor Szedlak - Wednesday, March 23, 2016
Is becoming a publisher and platform -- a "platisher" -- the answ ...
- Syndicated Video Can Make Exclusives More Valuable For Online Services
MediaDailyNews, Juan Bruce - Tuesday, March 22, 2016
VOD and OTT services looking to build a library of high-performance conte ...
- NBCU Starts Content Studio For Branded Advertisers' Content
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
Content is tailored for each individual platform, and marketers can also u ...
- Top Vine Creators Ask Twitter For Some Cash
Around the Net in Video, P.J. Bednarski - Tuesday, March 15, 2016
Some top Vine creators met late last year with execs from Twitte ...
- Google AMP Gives Content Pace As Publishers Struggle To Get Up To Speed
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
A week after launching, the Google-led Accelerated Mobile Pages (AMP) initiative h ...
- Half Of Ad Blockers Will Disable For Quality Content -- Publishers, What Are You Waiting For?
London Blog, Sean Hargrave - Tuesday, March 1, 2016
As one in two ad blockers say they will disable tech ...