Facebook has hired MTV's Mina Lefevre to head ...StoryPorts Partners With Litmus To Test Interactive Email Campaigns
The new partnership combines the content-driven technology that helps marketers create emails ...Brands Not Delivering On Content, Market Share Goes Unclaimed
Sophisticated search engine algorithms from Bing and Google look for "precise" answers ...When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
The majority of consumers think branded content is just in the way ...Tips To Optimize Amazon, Google For Voice Advertising, Marketing
How do marketers optimize content in a world without screens on devices ...Hail To President Uber?
A MediaPost political marketing conference asks the question: How is President-elect Donald ...'Anime Strike' Service Debuts On Amazon
Amazon started its own on-demand anime outlet. A subscription to the newly unveiled ...Snapchat Makes It Easier To Discover 'Discover'
Snapchat began rolling out an update to its mobile apps that makes ...Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year
Native advertising and content marketing will become more effective than advertising in ...Marketing All Star: Linda Boff
GE prides itself on its disruptive, experimental culture -- and that goes ...ROI Stats Are In -- Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social
Email is named top of the league for ROI by eConsultancy once ...Why Marketers Are Twenty Times More Interested In Email Than Mobile, Virtually Ignoring Social
The stats are in, and the winner is clear. The channel marketers ...College Choice Ranks Best Master's In Marketing Degrees
Emerging technologies such as augmented and virtual reality and voice-activated search, as ...How Will Native Advertising And Content Marketing Unfold In 2017?
Marketers will continue to up their game in native advertising and branded ...Nativo Collaborates With Ceros On Native Content At Scale
Native ad-tech firm Nativo said it's working with Ceros, a content creation ...PulsePoint CEO Sloan Gaon Says 'Sequential Storyselling' Will Emerge
Sloan Gaon, CEO of PulsePoint, a programmatic technology company, believes "sequential storyselling," ...67% Of Email Marketers Will Focus On New Customers In 2017
Customer acquisition will be top of mind for email marketers in 2017, ...Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing
Bidtellect CEO Lon Otremba thinks programmatic and content marketing will converge in ...Most Brands Plan To Increase Marketing Budgets In 2017
Some 70% of marketers will spend more on marketing in 2017, with ...'Guardian,' 'Vice' Strike Content Partnership Deal
The Guardian will bring its journalistic prowess to Vice's brand, and Vice ...Erin McPherson Has Top Content Job At Go90
The former Maker Studios exec takes over for Terry Denson, Verizon’s longtime VP ...Be Heard Buys Content Agency Kameleon
The group will buy 100% of Kameleon's equity for an initial consideration ...Enterprise Embraces Content Marketing With Digital Magazine
"Our team is innovating like never before," says Enterprise's Lee Broughton. "We're ...