- Five Ways To Fast-Track Your Mobile Content Marketing Strategy in 2015
Content Marketing Insider, Marla Schimke - Friday, December 19, 2014
Marketers from companies of all sizes are working hard to create quali ...
- Mumm Tries A Video Campaign That Has You Seeing Double
VidBlog, P.J. Bednarski - Friday, December 19, 2014
A new to the U.S. marketing company is behind a Mumm champag ...
- Marriott, Sweet! Hotel Chain Details Video Plans, Including Snapchat Channel
Around the Net in Video, P.J. Bednarski - Wednesday, December 17, 2014
Marriott’s content studio revealed several new digital marketing projects, including a Snapch ...
- Now It's The User, Not The Screen, Who's Frozen
VidBlog, P.J. Bednarski - Monday, December 15, 2014
According to a new study by Hub Research, the explosion of choi ...
- Brands Are Co-Creating Their Futures With Millennials
Engage:Millennials, MaryLeigh Bliss - Friday, December 12, 2014
Co-creation is a buzzword that has been catching the attention of brand ...
- Publicis Groupe Acquires Content Marketing Shop Relevant24
MAD, Steve McClellan - Thursday, December 11, 2014
Based in Boston, R24 develops branded content for companies engaged in t ...
- Parllay Launches Tools To Build The Future Interactive Content Hub, Ecommerce Site
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
Several former Microsoft executives at startup Parllay will roll out technology th ...
- 25% Of Under-34 Viewers Think Online Is Better Than Pay TV
VidBlog, P.J. Bednarski - Wednesday, December 10, 2014
A new report from Parks Associates contends that 25% of consumers und ...
- Interactive Kate Spade Ad Shows Up In Email Holiday Messages
MediaDailyNews, Laurie Sullivan - Friday, December 5, 2014
Interactive video has become a building block for content. Kate Spade h ...
- The Search Tipping Point In 2015
SearchBlog, Laurie Sullivan - Monday, December 8, 2014
Marketers will need to create campaigns that help consumers explore, use, a ...
- Marketers Try To Get Closer To Content
TV Watch, Wayne Friedman - Monday, December 8, 2014
Here's a key marketing question: Are you creating content for your advertise ...
- Did 'Sons Of Anarchy' Deal Save Harley-Davidson?
Content Marketing Insider, J. Max Robins - Friday, December 5, 2014
Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarch ...
- Baileys And Guardian Labs Using Real-Time Data To Shape Content
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Diageo and Guardian Labs are testing a new approach to branded conte ...
- AT&T Gets 'Emoji-tional' For The Holidays
Marketing Daily, Aaron Baar - Tuesday, December 2, 2014
"The holidays aren't about what you get. [They're] about what you d ...
- MRY Now Accepts RFPs Through SnapChat
Mediapsssst, Richard Whitman - Tuesday, December 2, 2014
In a move that is both trendy stunt and brilliant self-promotion, M ...
- Some Big Thoughts About Streaming And Advertising From Hulu's Naylor
Around the Net in Video, P.J. Bednarski - Tuesday, December 2, 2014
Peter Naylor, Hulu’s SVP of ad sales, says services like Hulu ne ...
- Investor Funded Content Firms are Eating Ad Agencies' Lunch
Mediapsssst, Richard Whitman - Monday, December 1, 2014
Content, content, content! It's a familiar refrain. One that we've all hea ...
- $1.65B Spent On YouTube Multichannel Networks, New Report Says
VidBlog, P.J. Bednarski - Tuesday, December 2, 2014
Investors have plunked down $1.65 billion on multichannel networks in the la ...
- Netflix Banks on 'Marco Polo' To Improve Its Worldwide Footprint
Around the Net in Video, P.J. Bednarski - Monday, December 1, 2014
As growth in the U.S. slows, Netflix depends on an uptick ...
- Bono, Bank Of America Team Up On YouTube On World AIDS Day
Around the Net in Video, P.J. Bednarski - Monday, December 1, 2014
Bono urges fans that click on his video plea to raise mon ...