- Relevant, Original Content Brings Authority To Lesser-Known Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 25, 2015
Marketers need to stop relying on public domain information -- or conte ...
- What You Don't Know About Millennials And Content Marketing
Engage:Millennials, Shafqat Islam - Wednesday, February 25, 2015
Google "Millennial" and it's easy to see why every marketer is freaki ...
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
To enter, U.S. college and university students can create a short vide ...
- Oscars Stay On-Brand As TV's 'Ladies' Night'
Content Marketing Insider, J. Max Robins - Friday, February 20, 2015
No TV brand screams "Ladies' Night" more than the Academy Awards. Television ...
- Hopefully This Newly Launched Content Agency Won't Litter the Ad World With Crap
Mediapsssst, Richard Whitman - Wednesday, February 18, 2015
It's all about content. Advertising is dead, after all. ...
- Havas Partners With NewsCred On Native
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Havas Media Group has formally partnered with the content marketing platform NewsCre ...
- A Handful Of Content Creation Tools You Might Not Know
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 18, 2015
Finding the correct tool for curation, aggregation, content creation, and workflow shou ...
- Hulu Launches Watchlist To Help Users Manage 'Their' Shows
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Online video hub Hulu has launched “Watchlist,” a personalized feature that hel ...
- Havas, NewsCred Strike Global Content Marketing Accord
MAD, Steve McClellan - Tuesday, February 17, 2015
The deal comes after nine months of collaboration between the parties. ...
- Content Marketing Has Turned The Advertising Landscape Into A Pile Of Crap
Mediapsssst, Richard Whitman - Tuesday, February 17, 2015
The problem with content marketing, of course, is that everyone is tryi ...
- Video Content In-View Ads Rising
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 17, 2015
Video ad viewability and fraud continues to taunt marketers looking to a ...
- Social Media Use Drives Mobile Game Success
Content Marketing Insider, J. Max Robins - Friday, February 13, 2015
Before releasing her company's mobile game Seaboard just prior to Christmas, Blackfl ...
- AutoWeb Gets Creative With adMarketplace Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
AutoWeb, a vehicle search engine with social sharing features, has secured ...
- Native Advertising Is The Future, But It Means Nothing
Online Spin, Tom Goodwin - Thursday, February 12, 2015
Everybody is talking about native advertising as the future, but it's ...
- 18 Search Trends For 2015
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Merkle RKG details 18 trends for 2015, and tells us why ea ...
- Vistaprint Sells Business Cards With Emotion
Marketing Daily, Aaron Baar - Friday, February 6, 2015
"We've come to truly understand our customers," Bridget O'Brien, Vistaprint's VP ...
- History Channel Gets A Youthful Sheen
Content Marketing Insider, J. Max Robins - Thursday, February 5, 2015
Late last year, when the History Channel started touting its mini-series, "So ...
- Using Data To Empower Your Customers
Email Insider, Loren McDonald - Thursday, February 5, 2015
Data is more than a one-way selling tool we use to crea ...
- Viggle Revs Top $7M, Adds 1M Users
MediaDailyNews, Wayne Friedman - Wednesday, February 4, 2015
Viggle, a TV/entertainment marketing and rewards company, witnessed growing revenue in i ...
- Taboola Raises $117M, Plans To Double Down On Automation
Real-Time Daily, Tyler Loechner - Wednesday, February 4, 2015
Taboola, a content advertising platform, on Wednesday announced it has raised $1 ...
- Spotting The Trendspotting Lists
MAD, Larissa Faw - Tuesday, February 3, 2015
Los Angeles-based advertising agency Ignited has sifted through more than 100 tre ...