- Branded Entertainment Must Entertain To Brand
Content Marketing Insider, Thom Forbes - Friday, June 26, 2015
It's 2010. You've got a venerable brand in the U.K. but it ...
- WPP, 'Daily Mail' and Snapchat Pursue The 'Rare And Tasty' In Content Marketing
MAD, Steve McClellan - Tuesday, June 23, 2015
The companies have formed a joint content marketing venture called Truffle Pi ...
- SMG Acquires Digital Shop AKOM360, Boosts Content Channels
MAD, Larissa Faw - Tuesday, June 23, 2015
The acquired agency will join the SMG network but continue to opera ...
- Three Critical Marketing Tasks Made Better With Data
Search & Performance Marketing Daily, Victoria Godfrey - Tuesday, June 23, 2015
When marketers talk about the art of what they do, the pictu ...
- Flipboard Claims User Curation Drives Content Sharing
Data and Targeting Insider, Steve Smith - Monday, June 22, 2015
As new styles of news aggregation, curation and personalization emerge, publishers a ...
- The Problematics Of Programmatic Creative
Content Marketing Insider, Thom Forbes - Friday, June 19, 2015
"We've been doing what they call content marketing for 25 years," Bru ...
- Facebook's Time Metric Is Great News For Brands That Are Serious About Content Marketing
London Blog, Sean Hargrave - Monday, June 15, 2015
Facebook has realised the importance of time in measuring engagement, and th ...
- CNN's Courageous Charting Path Of 'Newsworthy' Branded Content
Content Marketing Insider, Thom Forbes - Thursday, June 11, 2015
It's all about relevancy, Otto Bell will tell you: finding that kern ...
- Don Draper And The Creative Search Nerd
Show Daily, Laurie Sullivan - Friday, June 12, 2015
What type of person makes the best Don Draper creative for Searc ...
- Using Spanish Content To Give Your English Content Marketing More Legs
Engage:Hispanics, Lee Vann - Wednesday, June 10, 2015
If you have any experience marketing to U.S. Hispanics, you are like ...
- JWT, Group SJR Partner In New Content Marketing Venture
MAD, Steve McClellan - Monday, June 8, 2015
The new venture, called Colloquial, will create publishing environments for brands, specializi ...
- Radio One Launching OneX Branded Content Studio
Content Marketing Insider, Thom Forbes - Friday, June 5, 2015
Radio One, which reaches 82% of the African-American population across platforms th ...
- Honda Is No Red Bull
Around the Net in Video, P.J. Bednarski - Thursday, June 4, 2015
Last year, Honda altered its budget for cable-TV advertising by developing programming f ...