- Krylon Fixes Its Agency, Literally
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
The effort, which happens June 28 - 29, features Jeff Devlin, ho ...
- What Can You Learn From MLB's Digital Content Strategy?
Engage:Men, Jamie Goin - Thursday, June 27, 2013
On Oct. 6, 1845, when the first organized baseball game was play ...
- Content Is The New Currency For Smarter Search And Smarter Marketing
Marketing Daily, Russ Mann - Thursday, June 27, 2013
For search marketers in the modern media age, relevant content is t ...
- Second-Screen Tech Provider Watchwith Gets $5 Million Investment
MediaDailyNews, David Goetzl - Tuesday, June 25, 2013
Watchwith, which offers technology that allows TV content to sync with digit ...
- Creative Quality In Mobile Matters More Than Ever
Mobile Marketing Daily, Anne Czernek - Wednesday, June 26, 2013
As an advertising channel, mobile has proven to be effective: the avera ...
- The Jungian Theory Of Emotional Connections
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 24, 2013
Provoking an emotional response requires connecting with consumers. When positive, that emotion ...
- GE Aviation Buzzes BuzzFeed
Marketing Daily, Karl Greenberg - Friday, June 21, 2013
Longtime BuzzFeed sponsor GE is running a new application on the rich-conte ...
- 'I Do' Marketers Remember Related Search Terms
SearchBlog, Laurie Sullivan - Friday, June 21, 2013
June, July and August are known for vacations, outdoor activities -- an ...
- Blogging Stake: WPP Invests In Muzy
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging servi ...
- Scripps Launches TV Everywhere With TWC
MediaDailyNews, David Goetzl - Monday, June 17, 2013
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowi ...
- MSN, Newsy Partnership To Debut
Online Media Daily, Gavin O'Malley - Tuesday, June 18, 2013
MSN is expected to announce a partnership with mobile-focused video news netwo ...
- Barbasol Writes The Book On Manliness
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
Barbasol is offering a decidedly old-school twist on masculinity, launching its n ...
- Yahoo, Sky News Agree On Breakfast Show
Around the Net In OMD Europe, Nina Lentini - Thursday, June 13, 2013
Yahoo and Sky News have struck a content-sharing deal which will s ...
- What Brazilian Bikini Models Can Teach Us About Content Marketing
Engage:Men, Keith Blanchard - Thursday, June 13, 2013
Last week I discovered this beauty: a print ad that recharges yo ...
- Missed Digital Ops Hurt Marketers, Trad Media Scores Credibility Points
Online Media Daily, Laurie Sullivan - Wednesday, June 12, 2013
Some 43% of consumers say most marketing "is a bunch of B.S. ...
- Q&A: TiVo Evolved As Screens Proliferated
Marketing Daily, Aaron Baar - Tuesday, June 11, 2013
When it was founded in 1997, TiVo set out to change t ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- Ex-Reuters Editor Launches Breaking News Service
Around the Net In OMD Europe, Nina Lentini - Thursday, June 6, 2013
Sacked deputy social media editor of Reuters Matthew Keys has prompted indust ...
- Yahoo's Latest Content Wager: Odds Are An Even Split
Marketing Daily, Judi Cutrone - Friday, June 7, 2013
Sooner or later, all roads will lead to content. For brands a ...
- Lexus Taps Amanda For L/Studio
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Lexus is tapping British television personality and photographer Amanda de Cadenet ...
- Former AdMob Ad Op Guy Takes COO Role At Interactive TV Co
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 6, 2013
Flingo, an interactive TV company, named former Google AdMob exec Jackson Huy ...
- More Access, More Devices Mean More Spending
Marketing Daily, Aaron Baar - Wednesday, June 5, 2013
Increasing Internet access, particularly through the mobile channel, and the expected explosi ...
- Kia Gets Serious About Luxury With Cadenza
Marketing Daily, Karl Greenberg - Wednesday, June 5, 2013
Kia Motors America has launched its most upscale advertising to date. T ...
- Online Video Trumps TV In Engagement, Ad Shifts
MediaDailyNews, Wayne Friedman - Wednesday, June 5, 2013
Some worldwide traditional TV ad spending -- as well as display advertisi ...
- The Rise Of Content Selling
Marketing Daily, Peter Mollins - Wednesday, June 5, 2013
Marketers today have learned how content builds awareness and accelerates customers thou ...
- Advance Taps Echo To Make Content Social
MediaDailyNews, Erik Sass - Tuesday, June 4, 2013
Advance Digital has partnered with Echo to provide a digital infrastructure ...
- DoubleClick Integrates Support For Native Ads, Brand Integration
Online Media Daily, Laurie Sullivan - Tuesday, June 4, 2013
Native ad formats and social have emerged as important new ad model ...
- When Social Becomes Currency For Search Marketers
SearchBlog, Laurie Sullivan - Tuesday, June 4, 2013
Marketers keep hearing how data will become "gold" for brands, but h ...
- Beyond The Device: How Mobile Is Driving The Entire Campaign
Mobile Marketing Daily, Joe Gillespie - Monday, June 3, 2013
Mobile is no longer an add-on to the campaign. It can ...