- Not One, But Seven Landing Page Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 29, 2013
Jeff Stevens explains how marketers should categorize landing page changes in two categori ...
- Made in America: Lucchese's Personal Content Spikes Readership
SearchBlog, Laurie Sullivan - Friday, November 29, 2013
The personal touch works when it comes to creating content. Consumers wa ...
- 3 Untapped Opportunities In The Race For Black Friday
Marketing Daily, Tania Yuki - Wednesday, November 27, 2013
The race for Black Friday is officially on -- and retailers a ...
- How Does The Product Make You Feel?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 26, 2013
Creating "desirable" content means appealing to masses on an individual level. ...
- Rant Media Scores $3M, Eyes Mobile Expansion
Online Media Daily, Gavin O'Malley - Monday, November 25, 2013
Riding a wave of investor interest in digital sports media, the Ra ...
- Mindshare's Lang Promoted to Chief Content Officer
MAD, Steve McClellan - Monday, November 25, 2013
Mindshare's new North American CEO Colin Kinsella continues to put his sta ...
- Content Recommendation Widgets Can Destroy Company Site
Online Media Daily, Ash Nashed - Thursday, November 21, 2013
One of the latest trends in online media is for large publishe ...
- The Creative Collision Course: Big Data Vs. Golden Gut
Online Media Daily, Nick Shore - Thursday, November 21, 2013
But with content and tech becoming evermore entangled, I believe a thi ...
- Do Advertisers Wait For Multiscreen Ad Metrics Or Grow Their Business Via Multiscreen Now?
MediaDailyNews, Sean Cunningham - Tuesday, November 19, 2013
By qualifying the future growth of multiscreen campaigns as being largely depende ...
- TWC, Discovery Extend Cable, VOD Options
MediaDailyNews, Wayne Friedman - Monday, November 18, 2013
Amid a season of contentious TV carriage battles, Time Warner Cable a ...
- Clear Channel Creates Digital Station For Macy's
MediaDailyNews, Erik Sass - Saturday, November 16, 2013
Clear Channel's iHeartRadio is expanding its partnership with Macy's with the laun ...
- Roku, AOL To Co-Launch News Channel
Online Media Daily, Gavin O'Malley - Thursday, November 14, 2013
Consumers' shifting content viewing habits continue to make strange bedfellows. On Thursda ...
- Viggle Defends Its Second-Screen Niche Of 474K MAUs
Mobile Marketing Daily, Steve Smith - Wednesday, November 13, 2013
Second-screen apps like Viggle don't have the scale of Twitter or Faceboo ...
- Starcom To Target Yahoo Video Users Based On First-Party Data
Online Media Daily, Laurie Sullivan - Monday, November 11, 2013
Publicis Groupe's Starcom has struck a deal with Yahoo to develop ...
- Vox Media Merges With Curbed LLC
Online Media Daily, Gavin O'Malley - Monday, November 11, 2013
Vox Media, founded by former AOL executive Jim Bankoff, just acquired Curbed.c ...
- New Ad Campaign Touts Pro-Publisher Pricing Platform
MAD, Steve McClellan - Monday, November 11, 2013
Is the downward pressure on ad pricing wrought by real-time bidding platfor ...
- Thrillist To Debut 'Shops' Initiative As Part Of Editorial
Online Media Daily, Gavin O'Malley - Monday, November 11, 2013
Thrillist Media Group has been particularly aggressive about adding ecommerce to i ...
- Didit Acquires SEOPledge
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 8, 2013
New York-based digital advertising and marketing company Didit reported acquiring Hicksville, ...
- Covario Appoints Russ Mann Chairman
Online Media Daily, Laurie Sullivan - Wednesday, November 6, 2013
Covario has shuffled senior executives, announcing Wednesday the appointment of Russ Ma ...
- Where's The Wall? Mulling Native Ad Legal Issues
Marketing Daily, Karl Greenberg - Tuesday, November 5, 2013
Overarching legal issues exist around where the firewall should be between nati ...
- Content ROE: Strategies That Lead To Measurable Outcomes
Marketing: Green, Julie Livingston - Wednesday, November 6, 2013
If you think that garnering "likes" and monitoring how many times yo ...
- Changing Face Of SEO: Some Say It's Dead - But SEMs Know Better
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 5, 2013
The umbrella for search engine optimization known as search engine marketing continu ...
- An Open Letter To Time Inc. CEO Joe Ripp
Garfield at Large, Bob Garfield - Monday, November 4, 2013
Joe, are you not aware that Time Inc.'s legacy, and till n ...