- Team Sky Looks To Measure 'Dark Social' Influence
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Team Sky is starting to put a commercial value on those potenti ...
- Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
SearchBlog, Laurie Sullivan - Wednesday, November 26, 2014
Carnival, the world's largest cruise line, rolled out its first multi-brand marketi ...
- Social And Mobile Drive BuzzFeed
Around the Net In MAD London, Sean Hargrave - Tuesday, November 25, 2014
BuzzFeed has revealed that its social traffic is five times higher th ...
- JetBlue, Content Providers Offer Fly-Fi
Marketing Daily, Tanya Gazdik - Monday, November 24, 2014
JetBlue Airways is partnering with content providers -- including Fox, HarperCollins Publisher ...
- Sideswipes: Flat Media
MediaDailyNews, Katie Meier - Tuesday, November 25, 2014
Some are calling Contributor a new way to pay for the We ...
- SEO: Link Building, Keyword Research Becoming Most Challenging Tactics
SearchBlog, Laurie Sullivan - Tuesday, November 25, 2014
While 72% of marketers from enterprises rate search engine optimization as successf ...
- Will Amazon Eventually Offer Ad Supported Streaming?
Around the Net in Video, P.J. Bednarski - Monday, November 24, 2014
While it is true that an announcement is yet to be mad ...
- Publicis Groupe's Level Studios Names Dan Connolly CEO
MAD, Larissa Faw - Thursday, November 20, 2014
Connolly will oversee all business units across the agency's U.S. and Europe ...
- How Do We Define And Measure Mobile Engagement Effectively?
Mobile Insider, Amanda Parker - Thursday, November 20, 2014
Mobile advertising has a content problem on its hands -- how c ...
- Netflix, NBC Pull Back From Cosby Plans
Around the Net in Video, P.J. Bednarski - Wednesday, November 19, 2014
NBC won't pursue a new Bill Cosby sitcom and Netflix has postpon ...
- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...
- Grand Theft Auto 5 Depicts Gameplay Murder Of A Prostitute (NSFW)
Around the Net in Video, P.J. Bednarski - Tuesday, November 18, 2014
The first person mode of the new "Grand Theft Auto 5" includ ...
- Social Outranks Newspapers For Media Consumption - Time To Put Content Ahead of Demographic Stereotypes?
London Blog, Sean Hargrave - Tuesday, November 18, 2014
From caterpillars munching on the same leaf to butterflies floating around t ...
- Horizon, Geico Sign On For Mobile Series About NFL Players
MAD, Larissa Faw - Monday, November 17, 2014
Mobile video platform Torrential developed the concept for a series about t ...
- Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered
MediaPost Weekend, Joe Mandese - Saturday, November 15, 2014
Facebook late Friday announced yet another push to reduce the number ...
- Why User-Generated Content Is The New Marketing Currency
Mobile Insider, Richard Jones - Thursday, November 13, 2014
With user-generated content so rich and freely available online, straight marketing messag ...
- Is Jason Hirschhorn Building The New 'Bundle'?
Online Spin, Joe Marchese - Thursday, November 13, 2014
At a Paley Center for Media event this week, I listened ...
- How Native Ad System Is Becoming Brand-Driven
Native Insider, Lon Otremba - Wednesday, November 12, 2014
Advertisers embrace native because the ads produce results beyond what they ha ...
- These 15 Hottest Naked Celebrity Diets For Getting Audience Attention Will Shock You
Garfield at Large, Bob Garfield - Sunday, November 9, 2014
Reached the bottom of some Internet page the other day, and ju ...
- Netflix Won't Have Domestic Content Quota In Canada, CRTC Says
Around the Net in Video, P.J. Bednarski - Friday, November 7, 2014
Netflix will not have to pay fees to subsidize Canadian TV production, n ...
- Latest 'Locally Crafted' Video From Windstream Is Cheesy -- In A Good Way
Out to Launch, Amy Corr - Wednesday, November 5, 2014
Windstream Communications launched
Locally Crafted, a content series hosted by Tumb ...
- Content Attribution And The Hidden ROI
SearchBlog, Laurie Sullivan - Tuesday, November 4, 2014
One of the biggest problems content marketers have is the inability ...
- Last Week Two Toronto Agencies Created Two Really Awesome Spoof Videos
Mediapsssst, Richard Whitman - Sunday, November 2, 2014
Do you watch "Mad Men?" Silly question, I know. But have y ...