- Research Says Gen Z Has Fairly High Degree Of Trust In Online 'News'
Real-Time Daily, Tobi Elkin - Wednesday, December 28, 2016
Research shows Generation Z -- those born in 1996 or after ...
- Arkadium: Fake News Everyone's Problem, But May Drive Millennials Back To Legacy Publishers
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
In a conversation about fake news, Jessica Rovello, CEO & co-founder ...
- Looking Back On Search 2016
Search & Performance Insider, Aaron Baar - Tuesday, December 27, 2016
Search Insider polled several search-marketing executives on what they felt was t ...
- Nativo Collaborates With Ceros On Native Content At Scale
Real-Time Daily, Tobi Elkin - Thursday, December 22, 2016
Native ad-tech firm Nativo said it's working with Ceros, a content creati ...
- IBM Security Mag Uses Behavioral Data To Customize Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2016
As the year draws to a close, finding ways to keep advertisi ...
- WPP-Backed Mitu Hires Danny Johnson As First CMO
MAD, Larissa Faw - Monday, December 19, 2016
mitu is aiming to be the voice of Latino youth. Backed ...
- NBC, USOC, Olympic Channel Partner On Programming
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
The organizations will collaborate to produce and distribute Olympic sports and Olympic-them ...
- Media Agencies, Are PR Firms Eating Your Lunch?
MAD, Julie Ginches - Wednesday, December 14, 2016
Media agencies have long been the go-to resource for all paid-media initiative ...
- Content Is King, Context Is Kingmaker
MediaDailyNews, Zach Rosenberg - Thursday, December 15, 2016
Context-driven advertising is the vital key in connecting the consumer emotionally ...
- Facebook Getting Into The Content Business
Around the Net in Video, P.J. Bednarski - Wednesday, December 14, 2016
Facebook is talking to studios and producer about making its own, sa ...
- Erin McPherson Has Top Content Job At Go90
Around the Net in Video, P.J. Bednarski - Thursday, December 8, 2016
The former Maker Studios exec takes over for Terry Denson, Verizon’s longtime ...
- Mondelez's Sour Patch Kids Releases Paid Samsung Gear VR Game
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2016
"Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gem ...
- Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Traditional TV networks/producers are seeing continued growth in long-form content for digit ...
- Upworthy Digs Deep On Mission-Based Storytelling With Data Backing
RTBlog, Tobi Elkin - Thursday, December 1, 2016
In this season of giving, it's especially relevant to highlight companies th ...