- Don't Lose Faith In The Click
Online Media Daily, Daniel Ruby - Monday, June 29, 2009
As Mark Twain once said, "The reports of my death are great ...
- Customer Feedback Tool Integrates Google Analytics Data
Online Media Daily, Laurie Sullivan - Monday, June 29, 2009
Frustrated marketers looking for consumer feedback on high bounce rates, abandoned shoppi ...
- ScanScout Launches CPE Ad Units
Online Media Daily, Gavin O'Malley - Tuesday, June 30, 2009
As marketers put more salt in accountable ad formats, video ad netwo ...
- Mapping Out A Mobile PPC Plan
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2009
About $760 million will be spent on mobile search advertising in 200 ...
- M3tr1c Conv3r51on: The decline of the click-through has publishers looking to make an impression
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
If the click-through in display advertising were human, it would be someo ...
- Behind the Numbers: Making Last-Click Assumptions
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
You know the saying about assumptions -- they make an ... Th ...