- Time Is Critical Data Metric For Search Marketers
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Tying together data from time, place, campaigns, strings, visits and customers a ...
- Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle
Mobile Insider, Steve Smith - Tuesday, April 30, 2013
Tablets have already captured many media buyers' hearts, but new ad effectivene ...
- Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobi ...
- Trade Shows Good, But Measurement Bad
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Not that you don't get leads from shows, but what do y ...
- Relevant Search Ads Driving Down Costs Per Click
SearchBlog, Laurie Sullivan - Wednesday, April 24, 2013
Advertisers pay less per click these days, although many continue to inve ...
- All Good Recipes Include Cookies
Marketing Daily, Pascal Bensoussan - Friday, April 12, 2013
To use data effectively, marketers require a methodology to measure, identify, a ...
- Marketing Funnel Lexicon: Top-Funnel Programs
Marketing Daily, David Karel - Thursday, April 4, 2013
Top-funnel campaigns convey what your company does, why your products are uniqu ...
- Facebook Highlights Ad Performance In Ads Manager Tool
Online Media Daily, Mark Walsh - Tuesday, April 2, 2013
Facebook on Tuesday said it has updated its Ads Manager tool ...