- CPG Companies: Turning Video Into Value
Marketing Daily, Tim Ross, Stacey Rubin - Thursday, November 15, 2012
In the last few years, video content has become essential for a ...
- Frugal Gen-Xers Positive On Economy
Research Brief, Jack Loechner - Wednesday, November 7, 2012
According to SymphonyIRI's Q3 2012 MarketPulse study, Generation X generally has ...
- Retail And CPG in 2013
Research Brief, Jack Loechner - Thursday, October 18, 2012
The Retailing Today annual Insights issue, in conjunction with Chain Store A ...
- 3 Key Ad Categories Up Spending
MediaDailyNews, David Goetzl - Friday, August 31, 2012
While there is evidence that more major advertisers may trim ad dollar ...
- Who's Buying Your CPG Goods? A look at the CPG-Inclined Online Video Viewer
VidBlog, Daisy Whitney - Monday, July 2, 2012
Consumer packaged goods manufacturers are the largest category for online video advertisin ...
- Online Video CPG Campaign Boosts TV Buy By 10%
VidBlog, Daisy Whitney - Tuesday, June 26, 2012
Consumer packaged goods are the biggest advertisers in online video, regularly accounti ...
- CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment
Research Brief, Jack Loechner - Friday, June 22, 2012
According to research from Nielsen Catalina Solutions, consumer packaged goods (CPG) bran ...
- Franchised Shoppers Kick Start New CPG Product Introductions
Research Brief, Jack Loechner - Wednesday, June 6, 2012
Purchase-based targeting for new product launches show that extremely small concentrations ...
- CPG Dominates Online Video Ad Spend; Targeting by Daypart Rises
VidBlog, Daisy Whitney - Tuesday, May 8, 2012
Consumer packaged goods marketers upped their spending in online video in t ...
- Hershey Plans Double-Digit Ad Spending Bump
MediaDailyNews, David Goetzl - Tuesday, April 24, 2012
Hershey plans to increase global ad spend by a low double-digit percenta ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Ads, FSIs, and Coupons Increase CPG Share of Voice
Research Brief, Jack Loechner - Thursday, April 12, 2012
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participati ...
- CPG Companies Grow By Targeting Hispanics
MediaDailyNews, Erik Sass - Thursday, March 8, 2012
Marketing efforts targeting Hispanics are correlated with overall revenue growth for consum ...
- How P&G Plans To Cut Marketing Costs By $1 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Procter & Gamble's plan to reduce marketing costs by $1 billion ...
- CPG Tops Video Ad Spend
Research Brief, Jack Loechner - Tuesday, February 21, 2012
According to statistics from online ad server YuMe, the CPG (consumer packag ...
- How Diapers.com Profiles Customers
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 17, 2012
Collecting such data as location-based info and product choice of an initi ...
- CPG Marketers Need Better Shopper Strategies
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
A new study from Booz & Company indicates that many consumer goo ...
- 4.6 Billion Dollars Saved By Consumers With Coupons
Research Brief, Jack Loechner - Thursday, February 9, 2012
According to the 2012 NCH Coupon Facts for the U.S. CPG coup ...
- Brand Websites Create Retail Store Buyers
Research Brief, Jack Loechner - Wednesday, February 8, 2012
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for bra ...
- CPG, Health Top Video Advertisers, Digital Video To Hit $5.4B
Online Media Daily, Gavin O'Malley - Friday, February 3, 2012
Throughout 2011, CPG brands spent more than any other group on vid ...
- CSPI: Many Foods Still Have Artificial Trans Fats
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Consumer nutrition advocacy group The Center for Science in the Public Intere ...