- How P&G Plans To Cut Marketing Costs By $1 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Procter & Gamble's plan to reduce marketing costs by $1 billion ...
- CPG Tops Video Ad Spend
Research Brief, Jack Loechner - Tuesday, February 21, 2012
According to statistics from online ad server YuMe, the CPG (consumer packag ...
- How Diapers.com Profiles Customers
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 17, 2012
Collecting such data as location-based info and product choice of an initi ...
- CPG Marketers Need Better Shopper Strategies
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
A new study from Booz & Company indicates that many consumer goo ...
- 4.6 Billion Dollars Saved By Consumers With Coupons
Research Brief, Jack Loechner - Thursday, February 9, 2012
According to the 2012 NCH Coupon Facts for the U.S. CPG coup ...
- Brand Websites Create Retail Store Buyers
Research Brief, Jack Loechner - Wednesday, February 8, 2012
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for bra ...
- CPG, Health Top Video Advertisers, Digital Video To Hit $5.4B
Online Media Daily, Gavin O'Malley - Friday, February 3, 2012
Throughout 2011, CPG brands spent more than any other group on vid ...