- Online Video CPG Campaign Boosts TV Buy By 10%
VidBlog, Daisy Whitney - Tuesday, June 26, 2012
Consumer packaged goods are the biggest advertisers in online video, regularly accounti ...
- CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment
Research Brief, Jack Loechner - Friday, June 22, 2012
According to research from Nielsen Catalina Solutions, consumer packaged goods (CPG) bran ...
- Franchised Shoppers Kick Start New CPG Product Introductions
Research Brief, Jack Loechner - Wednesday, June 6, 2012
Purchase-based targeting for new product launches show that extremely small concentrations ...