- Fisher-Price Collaborates With Shakira
Marketing Daily, Tanya Gazdik - Wednesday, October 29, 2014
"When we met face to face, we learned firsthand how deeply Shaki ...
- Digital Disruption: Rethinking The Marketing Model And Routes To Consumer Engagement
Marketing: CPG, Till Dudler - Wednesday, October 29, 2014
Marketing leaders at consumer packaged goods firms are facing fundamental shifts ...
- CPG Brand Success Demands A Move To The Digital Aisle
Marketing: CPG, Blake Crist, Eric Pakurar - Monday, October 27, 2014
Remember when e-commerce was exclusively reserved for purchasing electronics? Well, thanks ...
- Mad Moms Versus World Peace
Marketing: CPG, Ted Marzilli - Thursday, October 23, 2014
2014 has seen the battle between Axe and Old Spice take ...
- Google: Colors Change With The Seasons
SearchBlog, Laurie Sullivan - Thursday, October 23, 2014
Weather data integrated into search campaigns has became a factor in t ...
- Online Retailers Positioned To Take Bite Out Of Pet Sales
Marketing Daily, Tanya Gazdik - Sunday, October 19, 2014
"To successfully compete with the likes of Amazon, traditional big-box pet retaile ...
- Taking Back Brand Loyalty From Store Brands
Marketing: CPG, Susan Frech - Monday, October 20, 2014
CPG brand marketers are all too aware that brand loyalty is ...
- Anatomy Of A Trend: Will Pumpkin Spice Last?
Marketing: CPG, Jared Smith - Thursday, October 16, 2014
The leaves don't change colors in all regions of the United State ...
- Simulmedia Strikes Another Nielsen Deal, Licenses CPG Targeting Data
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Simulmedia is building on its relationship with Nielsen, announcing a deal th ...
- Activate Social Consumers: Connect the Dots Between Email and Social
Marketing: CPG, Jessica Williams - Monday, October 13, 2014
Social media has grown in importance to CPG brands and, as ...
- Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
VidBlog, P.J. Bednarski - Monday, October 13, 2014
Tubular Labs studied 160 million video users over a year-long period (Septemb ...
- The End Of Free Reach Is The Beginning Of Great Social Advertising
Marketing: CPG, Michael Bollinger - Wednesday, October 8, 2014
At the Natural Products Expo West six months ago, the marketing questi ...
- Social Commerce: Is A New CPG Payment Paradigm Here?
Marketing: CPG, Bex Bartolo Wicks - Monday, October 6, 2014
It's widely believed that social channels like Facebook, Twitter, and Instagram ha ...
- How To Keep Up With The Digital Natives
Marketing: CPG, Scott Jones - Wednesday, October 1, 2014
It wasn't too long ago when most people associated the term "digit ...