- Putting Digital At The Heart of Strategy
Marketing: CPG, Seth Moser, Renee V. Sang - Wednesday, February 25, 2015
In recent years, many more CPG companies have adopted cutting-edge digital tacti ...
- Lifebuoy Looks To Say 'Good Luck' In Chinese
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
Lifebuoy, with its China agency BBH, kicked off a giveaway of ...
- Using The Lifestyles Of Millennials To Secure A Place In Their Heart And Cart
Marketing: CPG, Blake Crist, Eric Pakurar - Monday, February 23, 2015
We all know that Millennials are a crucial group being courted ...
- How Mobile Devices Are Changing Shopping and What CPG Marketers Can Learn From It
Marketing: CPG, Elisabeth Mischel - Friday, February 20, 2015
When I was the brand manager overseeing Hellmann's Mustard, one strategy f ...
- Campbell CEO Morrison Cites Distrust Of 'Big Food'; Outlines Cuts And New Divisions
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 19, 2015
Campbell Soup, which is reorganizing into three divisions based on product categori ...
- What Can We Learn From The Organic Food Trend?
Marketing: CPG, Susan Frech - Monday, February 16, 2015
I was invited to attend a Jeffersonian Dinner in California's Napa Vall ...
- The Next Great Produce Section
Marketing: CPG, Michael Bollinger - Wednesday, February 11, 2015
On "No Reservations" the other evening, Anthony Bourdain and French chef Er ...
- Marketers, Brands Need More Than Innovation
Marketing: CPG, Kevin Meany - Monday, February 9, 2015
A few weeks ago on a chilly afternoon in midtown New Yo ...
- Fitness Self Trackers And Wearables Merge
Research Brief, Jack Loechner - Friday, February 6, 2015
According to Rocket Fuel's Quantified Self (QS) Digital Tools Survey for Consum ...
- 500 Million Purchases And Counting! How Global Brands Make It To The Top
Marketing: CPG, Scott Jones - Wednesday, February 4, 2015
Five hundred million purchases and counting. According to the 2014 Brand Footprin ...
- From Bricks To Clicks, What CPG Marketers Stand To Learn From Other Evolving Industries
Marketing: CPG, Paolo Pazzia - Monday, February 2, 2015
For a while now, marketers have been hearing from industry analysts abo ...