- Consumer Engagement And Campaign Management In The Digital Marketplace
Marketing: CPG, Ryan Krenn, Anurag Thakor - Wednesday, May 27, 2015
How high-performing consumer packaged goods companies build enduring relationships with consumers. ...
- What CPG Brands Can Learn From The Launch Of The Apple Watch
Marketing: CPG, Susan Frech - Monday, May 18, 2015
Working in the ad tech space, I am always intrigued by t ...
- Barker Wins SlimFast AOR As Brand Kicks Off $50 Million Re-Launch Campaign
MAD, Steve McClellan - Wednesday, May 13, 2015
The award came after a six-month review involving more than a doz ...
- A Lot For CPG Brands To Like In Twitter
Marketing: CPG, Michael Bollinger - Wednesday, May 13, 2015
Last week, Twitter suffered a 25% drop in stock price upon t ...
- Digital Video Advertising: Time To Take Notice
Marketing: CPG, Scott Jones - Wednesday, May 6, 2015
If you're a CPG marketer and you're not yet leveraging digital vid ...
- Nielsen Announces Top Dogs In CPG Innovation
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
The winners for the 2015 Breakthrough Innovation Project include the usual indust ...
- What CPG Giants Can Learn From Burgeoning Start-up Brands
Marketing: CPG, Bex Bartolo Wicks - Monday, May 4, 2015
Over the past decade the CPG landscape has evolved from being dominat ...