MediaPost Publications

Tag results for "cpm" for April 2015

Bots Change The Rules For CPMs More Than You Think
Metrics Insider, Niels Meersschaert - Tuesday, April 28, 2015
The CPM has long been our default currency, within both the dire ...
Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...