- As More Companies Make Programmatic Inventory Available, CPMs Are Rising
RTBlog, Tobi Elkin - Thursday, June 16, 2016
Report finds average CPMs for premium video inventory in private marketplaces ...
- Polar: For Branded Content, Kick CPM To The Curb
Native Insider, Tobi Elkin - Wednesday, June 15, 2016
Research from Polar finds cost per view (CPV) a more compelling med ...
- The $735,000 Effective CPM
Show Daily, Joe Mandese - Thursday, June 9, 2016
When it comes to the 2016 Presidential campaign, the most effective C ...
- The $735,000 Effective CPM
Television News Daily, Joe Mandese - Thursday, June 9, 2016
The most effective CPM of the 2016 Presidential Campaign is about $735,00 ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Television News Daily, Joe Mandese - Thursday, June 9, 2016
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- CPMs? Cost-Per-View Is Future Of Branded Content Pricing
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
In a blog post, Polar advances a radical position on the prici ...