- Former Mirum CCO Joins iCrossing
MAD, Larissa Faw - Friday, January 6, 2017
Frederic Bonn is joining iCrossing to oversee its creative operation for i ...
- NEW! Green Giant Returns, Jolly And Lifelike
Out to Launch, Amy Corr - Friday, January 6, 2017
The Jolly Green Giant has returned, and he's more lifelike than y ...
- Army Puts $4 Billion Ad Contract Into Review
MAD, Steve McClellan - Thursday, January 5, 2017
The U.S. Army has issued an RFP for its next ad a ...
- Will Dynamic Creative Have Its Moment This Year?
RTBlog, Tobi Elkin - Friday, January 6, 2017
More creative and media teams will focus on dynamic creative executions with ...
- NEW! Live Large By Being Small In Ad For Princess Cruises
Out to Launch, Amy Corr - Wednesday, January 4, 2017
Live large by being small in a 50-second ad for Princess Crui ...
- AOL Launches BrandBuilder Framework At CES
Real-Time Daily, Philip Rosenstein - Thursday, January 5, 2017
AOL announced on Thursday at CES the launch of BrandBuilder, a creati ...
- Real-Time Creative Optimization Will Come To Native Advertising
Native Insider, Tobi Elkin - Wednesday, January 4, 2017
This year, programmatic capabilities will come to native advertising, according to D ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advanta ...