- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
MAD, Fern Siegel - Friday, January 26, 2024
"We look to make Nissan an even more culturally relevant brand," sa ...
- Toyota Has A Change Of Heart About Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot was created by Toyota's agency of record, Saatchi & Saatch ...
- Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot features the original 1977 hit "Barracuda" by Heart and ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Post-Merger, VML Debuts Global Creative Team
MAD, Fern Siegel - Wednesday, January 24, 2024
Led by Debbi Vandeven, now global CCO of VML, the team compris ...
- OpenAI Looks To Build Its Own Chips -- And Why That Matters
MediaDailyNews, Laurie Sullivan - Friday, January 19, 2024
OpenAI CEO Sam Altman wants to address the semiconductor chip shortage ...
- Marketers Eye AI Solutions Amid Production Pressures
MediaDailyNews, Colin Kirkland - Wednesday, January 17, 2024
While marketers remain anxious about the impact of AI on their job ...
- Acura 'Unlocks The Energy' For ZDX Electric Vehicle
Marketing Daily, Tanya Gazdik - Tuesday, January 16, 2024
Created by MullenLowe Los Angeles, the effort will be featured at Sundan ...
- Microsoft Moves Generative AI Into Its Creative Retail Media Platform
MediaDailyNews, Laurie Sullivan - Thursday, January 11, 2024
Microsoft has introduced the Retail Media Creative Studio supported by generative ...
- Honda Partners With Musician Bishop Briggs
Marketing Daily, Tanya Gazdik - Monday, January 8, 2024
The campaign extends to Honda social media channels in mid-January with thr ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Search & Performance Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- New Year, Old Blog (Sort Of)
Mad Blog, Joe Mandese - Tuesday, January 2, 2024
MediaPost is beginning the New Year by welcoming back "MADblog," if ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 27, 2023
With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Frito-Lay Finds 'Joy' In Celebrating Creators
MAD, Fern Siegel - Thursday, December 21, 2023
The campaign is part of the brand's five-year goal of amplifying creati ...
- Zurilgen, Costa Reteam At Ogilvy For IBM
MAD, Fern Siegel - Monday, December 18, 2023
The pair will drive the client's creative vision as part of EightBa ...
- McCrimmon Heads Creative For Firehouse
People on the Move, Fern Siegel - Monday, December 18, 2023
McCrimmon has worked at various agencies, such as 22 Squared, TM Advertisi ...
- Ahmed Named Executive Creative Director, Mother In New York
MAD, Fern Siegel - Thursday, December 14, 2023
Previously, Nedal Ahmed worked at Google Creative Lab on the company's Pix ...
- Putting Email Right: End-of-Year Tips For The Most Effective Marketing Channel
Email Insider, Ray Schultz - Thursday, December 14, 2023
Two big areas for improvement are hiring of designers and integrating oth ...
- VCCP US Expands Creative, Appoints 2 Group CDs
MAD, Fern Siegel - Thursday, December 7, 2023
Zoe Bell and Gianmaria Schonlieb will handle varied accounts, including Nutribullet, Tate ...
- DDB Worldwide Names Sobhani As President, Chief Creative Officer, International
MAD, Fern Siegel - Friday, December 1, 2023
Chaka Sobhani, formerly with Leo Burnett Worldwide, is based in London a ...
- Everyone Knows Flo From Progressive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 27, 2023
It's pretty hard to find consumers who don't know -- and li ...
- Eking Out A Win: Human Writers Beat AI In IBM Phishing Test
Publishing Insider, Ray Schultz - Friday, November 24, 2023
Humans had the edge in emotional intelligence, IBM Security reports. ...
- Hijinks Collective Taps Iveson As CEO, Focuses On 'Positivity'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new agency produces a "creative bubbles" model with client partners, ...
- Pitch-Perfect: Copywriters Spend The Most Time Finding The Right Tone
Email Insider, Ray Schultz - Wednesday, November 22, 2023
Teams need to create Tone of Voice guidelines to help reduce t ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Castor Joins OKRP As Group Creative Director For Metro Account
People on the Move, Fern Siegel - Monday, November 20, 2023
OKRP's "Nada Yada Yada" idea has been embraced as a brand platfo ...
- Young & Laramore Wins Dewalt Creative Account
Accounts on the Move, Steve McClellan - Friday, November 17, 2023
Stanley Black & Decker (SBD) has selected Young & Laramore (Y&L) as t ...
- In Sam Altman Advertisers Trust
Search & Performance Insider, Laurie Sullivan - Monday, November 20, 2023
People like Sam Altman who put everything on the line to challen ...