- When Social Media Attacks: Media Mavens Mull Counter-Strategies
Online Media Daily, Erik Sass - Wednesday, December 30, 2009
One of the great paralyzing fears for advertisers considering social media strategi ...
- The Gripe Stuff: Site Is Immune From Libel For User Posts
Online Media Daily, Wendy Davis - Wednesday, December 30, 2009
A federal appellate court has backed gripe site ConsumerAffairs.com in a defamati ...
- Customer Service: Myth Or Miracle Cure
MarketingTools: CRM, Kate Newlin - Tuesday, December 29, 2009
Start looking at your business from a profit per-square-foot perspective and n ...
- Attract Loyal Customers By Creating A Magnetic Brand
MarketingTools: CRM, BJ Bueno - Tuesday, December 22, 2009
Your job is to figure out what motivates your best customers. Y ...
- Shampoo Marketing
MarketingTools: CRM, Chad Little - Tuesday, December 15, 2009
New customers shouldn't get all of your attention -- there are qui ...
- Chrysler Taps Interpublic's Universal McCann, Meredith Too
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
Beleaguered automaker Chrysler Group this morning named Interpublic's Universal McCann unit ...
- Mining The Largest 'Focus Group' Ever
MarketingTools: CRM, D. Daniel Ziv - Tuesday, December 8, 2009
Today's marketers gain new insights from customer intelligence right inside their busines ...
- Tales From The Unsub Vault And Other Email Follies
Online Media Daily, David Goetzl - Monday, December 7, 2009
Victoria's Secret was lucky not to lose a customer. In fact, wh ...
- Emarketer's Word Of The Day: 'Cyberdisinhibition'
Online Media Daily, Gavin O'Malley - Monday, November 30, 2009
That people are less inhibited on the Web is no surprise, b ...
- Vitrue's FMS Puts Social Media To Work For Larger Brands
Online Media Daily, John Capone - Wednesday, November 4, 2009
Twitter and Facebook might be little more than toys to some, b ...
- Focus: Double Bull's-Eye
OMMA Magazine, John Nardone - Wednesday, October 14, 2009
So far, targeting online has been a big tease. The promise ...
- Who Is This Person, Anyway?
OMMA Magazine, Gavin Johnston - Tuesday, December 1, 2009
Coming out of anthropology, I have always been interested in social a ...