- Forget About B2B And B2C - Technology Enables B2P (Business To People) Marketing
MarketingTools: CRM, Angela Wells - Friday, June 28, 2013
As marketers, we have often thought of ourselves as either targeting business ...
- Risky Business: How Analytics Can Help Manage And Reduce Consumer Risk
MarketingTools: CRM, D. Daniel Ziv - Tuesday, June 25, 2013
Over the last few years, more and more organizations have come ...
- CMOs Lack Knowledge To Measure Customer Experience
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Some 90% of marketing heads participating in a recent survey take responsibili ...
- Sunken Cake - The Amy's Baking Company Recipe
MarketingTools: CRM, Kathleen Stockham - Tuesday, June 18, 2013
By now, you may have heard the story about the Scottsdale, Ariz ...
- Irv Gordon To Hit 3 Million Miles; Volvo Celebrates
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
Volvo's Geno Effler says he's expecting lots of views of the vid ...
- Hold Onto Your Clients: Creative, Cost-Effective Tips
Marketing Daily, Jason Kulpa - Tuesday, June 11, 2013
You may not have the time or resources to build a larg ...
- Great CRM Is A Matter Of Timing
MarketingTools: CRM, Neil Rosen - Tuesday, June 11, 2013
So let's say that you are a terrific email marketer. You ha ...
- 40% Of Consumers Call Social Media 'Critical'
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 4, 2013
Four in ten British consumers believe it's "crucial" that small businesses mainta ...
- Chat Relationship Management
MarketingTools: CRM, Dan Roche - Tuesday, June 4, 2013
Just as texting has become more common than placing a phone cal ...
- Marketing Funnel Lexicon: Bottom-Funnel Programs
Marketing Daily, David Karel - Monday, June 3, 2013
With the awareness-building and nurturing work you have done higher up ...