Tag results for "cross-channel"
- Sailing Across The Channels: How Brands Might Personalize Their MessagingIntelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last YearAlthough 2023 was a flat year in terms of retail email metric ...
- Harmonizing B2C: How The Channels Work TogetherThe top objective for B2C brands this year is finding new customer ...
- Email Tide: Usage Booms, Especially When Combined With Other ChannelsMonday is the most popular day for sending emails, Customer.io reports. The ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- The API Pie: Unifying Email, Calendar And Other FunctionsNylas and Twilio have formed an integration to help brands access ema ...
- The Art of the Downsell: Radical Transparency as a Lifecycle BuilderWhen you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboardi ...
- Everything Old is New Again: Back to PrintD2Cs need to stand out from the crowded D2C space and ha ...
- NBCU Expands One Platform's Reach To 190+ CountriesThe expansion, launching in October, will add millions more consumers to t ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, TravelMicrosoft updated data released earlier this month about how Roku TV streami ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- How Small Agencies Can Meet The Challenges Of Cross-Media MeasurementWithout the resources to invest in costly measurement tools, small agencies mu ...
- Organizing for Cross-Channel MessagingIt takes more than fancy tools to enable and successfully execute ...
- Becoming Relevant via Cultural MomentsLike many brands today, H&R Block wanted to boost their perception wi ...
- Tips For Driving Strong Digital Holiday SalesBrands need a strong cross-channel digital strategy for dealing with holiday marketi ...
- Integrate Adds Targeting Tools To Its ABM Platform For B2B MarketersABM is hard to get right, but it can be done wi ...
- Contrary to Popular Belief, TV Is Not DeadDoes Linear Still Have An Influence In Today's Digital First Landscape? TBC ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube CampaignsContinuous measurement is designed to eliminate manual tagging and deliver more da ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer JourneyLike many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- GM First To Use NBCUnified ID Platform For TargetingThe advanced audience data partnership will enable GM to target the sma ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success"It was just really important for me to try, fail, try agai ...
- Cordial Raises $50 Million In Series C FundingTotal funding for the customer engagement firm now stands at $85 mill ...
- Braze Offers Enhanced No-Code Engagement ToolBraze Canvas Flow allows users to launch campaigns in a visual interfac ...
- Making Cross Channel Messaging More than the Sum of Its PartsEmail remains the main fundraising funnel for political campaigns. But as S ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Sailthru Adds SMS Solution To Cross-Channel ToolkitBrands can use one platform to market via email, SMS, web a ...
- TiVo Platform Using First-Party Data To Bridge Linear-CTV Targeting GapThe new suite of end-to-end advertising solutions uses deterministic linear TV viewersh ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying PlatformSimulmedia is starting up a program that will make third-party data availab ...
- Cross-Channel Campaigns Yield Higher Clicks Than Single-Channel, Study FindsTriggered efforts work better across channels, while cross-channel campaigns in general yie ...
