- Better Ad Recall With Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Friday, September 30, 2011
Television still performs well when it comes to people remembering advertising ...
- Chrysler Rams Campaign Using Hispanic Outlets
MediaDailyNews, David Goetzl - Wednesday, September 28, 2011
As Hispanic-targeted media properties look to grab more dollars from the gener ...
- Hearst Launches 'HGTV Magazine'
MediaDailyNews, Erik Sass - Monday, September 26, 2011
Hearst Magazines and HGTV, a leading home and lifestyle brand will laun ...
- News Corp Nixes 'Simpson' Channel, Big Hopes For FX
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
News Corp. COO Chase Carey said the company has "no immediate plan ...
- 'Top Chef,' Toyota Unveil Cross-Media Effort
MediaDailyNews, - Monday, September 19, 2011
Bravo's "Top Chef" is promoting a cross-media effort sponsored exclusively by Toyot ...
- Antenna Up: Channel Master Enters OTT Market
MediaDailyNews, Wayne Friedman - Tuesday, September 13, 2011
Channel Master, which has a longtime history as a maker of ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...