- WaPo Dives 10%, Hits Across Divisions
MediaDailyNews, Erik Sass - Friday, February 24, 2012
The Washington Post Company announced another round of revenue declines in t ...
- Cablers Cite ESPN, Disney As Key To Selling Services
MediaDailyNews, David Goetzl - Wednesday, February 22, 2012
As much as cable operators complain about ESPN's increasing carriage fees, th ...
- Big Data, Shm-ig Data
Online Media Daily, - Thursday, February 23, 2012
Marketers are gathering more data than ever with new analytics tools, soci ...
- Watchdogs Ask FCC To Scuttle Verizon's Spectrum Deal
Online Media Daily, Wendy Davis - Wednesday, February 22, 2012
Verizon's planned alliance with three cable companies will undermine competition and ha ...
- Kelly Upped To VP, Sales, Lin TV
MediaDailyNews, Fern Siegel - Thursday, February 16, 2012
Lin TV has promoted Michael Kelly to vice president, sales. ...
- TV Dominates Multiscreen World
MediaDailyNews, Steve McClellan - Thursday, February 16, 2012
TV remains the tent pole of the multiscreen environment, accounting for mo ...
- Arby's Rebounds With Engaging Multiscreen Ad Strategy
MediaDailyNews, Steve McClellan - Thursday, February 16, 2012
Last year Arby's launched a new campaign as the "Good Mood Foo ...
- Ad Tracking Goes Digital, Could Save $1B
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
The Association of National Advertisers announced an industry transition from the "curre ...
- Despite Q4 Slips, Comcast, NBC Revs Up For 2011
MediaDailyNews, Wayne Friedman - Wednesday, February 15, 2012
For the year, Comcast revenue rose 47.2% to $55.8 billion, in pa ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- Time Warner: Slight Rev Rise Overall, More Attention To Cable
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
Time Warner CEO Jeff Bewkes said Wednesday the company will continue ...
- 'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews, David Goetzl - Friday, February 3, 2012
MetLife will join the line-up of first-time Super Bowl advertisers with ...
- Viacom's Mixed Report: Media Networks, Affiliate Fees Up, Cable Ads Dip
MediaDailyNews, Wayne Friedman - Thursday, February 2, 2012
Advertising revenue for Viacom's media networks, including MTV and Nickelodeon, decreased ...
- "Hunger Games" Game Debuts On Facebook, Dovetails With Film Release
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
With the movie premiere of "The Hunger Games" set for March 2 ...
- The Future Of Television Is In Your Hands
MediaDailyNews, Abby Auerbach - Thursday, February 2, 2012
Traditional broadcast television content is now being made available to turn eve ...
- Digital Marketers: Approach Content Strategically
Online Media Daily, Adam Davis - Wednesday, February 1, 2012
If you go through the trouble of creating great content, an onli ...