- Honda Steers 'Power Of IX'
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Honda has inked a deal with ESPN to back a multiplatform initiati ...
- 20% Of Americans Connect TVs To Internet
Online Media Daily, Aaron Baar - Monday, April 30, 2012
More than one-fifth of U.S. households (about 27 million total) have ...
- Media General Broadcast Revs Up 12%
MediaDailyNews, Wayne Friedman - Wednesday, April 18, 2012
Media General grabbed double-digit gains in revenue from its television stations am ...
- Arbitron Debuts Mobile Analytics Offering
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Arbitron is launching a new syndicated mobile research service for the U. ...
- Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts
Mobile Marketing Daily, Steve Smith - Monday, April 16, 2012
In an unprecedented test of ad effectiveness involving TV and mobile multitaskin ...
- HBO Offers 'Girls,' 'Veep' Pilots Free
MediaDailyNews, Fern Siegel - Thursday, April 12, 2012
HBO is giving viewers, including non-subscribers, a chance to watch its t ...
- TV Now Viewed Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
Parks Associates says more than 25% of all video viewing in U. ...
- Multiscreen Viewing Up, Ad Reception Mixed
MediaDailyNews, Wayne Friedman - Wednesday, April 11, 2012
While traditional 'lean-back' TV may be strong among U.S. viewers, a growi ...
- The Web Video Challenge: Can the Big TV Players Be Leaders Again?
MediaDailyNews, Matt Farber - Friday, April 6, 2012
What will it take for the big television players -- the programme ...
- Brisk Iced Tea Bottles Unlock Star Wars Game Content
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
For a limited time, bottles of Brisk Iced Tea bearing Microsoft ta ...
- Autotrader.com Tops In Local Online Ad Dollars
Online Media Daily, Mark Walsh - Tuesday, April 3, 2012
Autotrader.com topped the ranking of local online ad revenue leaders in 201 ...