- Local Cable Grows Political Ad Dollars
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
It may come as no surprise that spot TV is still t ...
- Forecast: Local Ads Hit $150 Mil By 2016, Trad Media Holds
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2012
BIA/Kelsey says local advertising will see a compounded annual growth rate ...
- Viacom Leverages Social Media To Aid TV Experience
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2012
A new Viacom study on social media says viewers engage around sev ...
- Forrester Report Identifies 'Leaders' In Channel Attribution Space
MediaDailyNews, Steve McClellan - Wednesday, May 9, 2012
A new report from Forrester Research identifies WPP's GroupM as one ...
- Revs For Viacom TV Nets Up, Films Disappoint
MediaDailyNews, Wayne Friedman - Thursday, May 3, 2012
Amid still-troubling TV network ratings concerns -- and some weak advertising resul ...