- For Traditional Media, Digital Remains Elusive Promise
MediaDailyNews, Erik Sass - Monday, December 31, 2012
For over a decade, traditional media companies have pointed to digital med ...
- 3D Growth Stellar Across Media Landscape
MediaDailyNews, Wayne Friedman - Friday, December 21, 2012
One research report believes the overall 3D growth global prospects will ...
- Mediacom Expands TV Everywhere Options
MediaDailyNews, Fern Siegel - Thursday, December 20, 2012
Mediacom Communications has reached new agreements over the past several months wi ...
- Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns
Online Media Daily, Mark Walsh - Thursday, December 20, 2012
Taco Bell on Thursday kicked off ambitious integrated campaigns for a pa ...
- Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online
MediaDailyNews, Steve McClellan - Wednesday, December 19, 2012
In a bid to help clients better manage their ad buying acro ...
- Nielsen: Ad Spend Up 7% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
Heavy Olympic and political advertising in the third quarter contributed to substanti ...
- Lexus Cars Integrated Into Food Network Shows
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
Food Network has expanded its advertising relationship with automaker Lexus to ...
- Simultaneous Digital Users
Research Brief, Jack Loechner - Monday, December 10, 2012
According to the latest Nielsen Cross-Platform Report, Americans spent more than ...
- TV, Tablet Multiviewing Rises, Sports Big Draw
MediaDailyNews, Wayne Friedman - Wednesday, December 5, 2012
Of all those who own tablets, fully 40% of men and wom ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- OneSpot Helps Promote Branded Content
Online Media Daily, Erik Sass - Tuesday, December 4, 2012
OneSpot is launching a new service that uses native advertising to dri ...
- Consumers Wary Of Mobile Location Marketing
Online Media Daily, Mark Walsh - Monday, December 3, 2012
Mobile has generated buzz lately as a rapidly growing tool for holid ...
- Magna Global Revises Ad Forecast, Dips To 3.1% Growth In '13
MediaDailyNews, Wayne Friedman - Monday, December 3, 2012
Interpublic Group's Magna Global media unit has lowered its forecast for t ...